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Editor'S Choice - 2024

Alexandra Boyarskaya, ambassador of the Nike company

FOR THE FACE "HEAD" we study the contents of beauty cases, dressing tables and cosmetic bags of girls of interest to us - and show all this to you.

About the choice of cosmetics

Everything that is connected with cosmetics, I have quite by chance (decorative or fashion, it does not matter). It’s a pity that almost none of my friends know that I’m most thirsty to get this as a gift: a strange jar, a tube, a hand cream. Choose the most and buy dozens of tools in order to abstract something to moisturize, pull up, make it shine, and so on - unfortunately, I do not. I always forget about the whole world of face care, hands, nails, hair and everything else; sometimes in winter I think about it, I study 100 blogs, I order and buy everything at once and I use it for a week. Then I relax and continue to live in the usual minimalist mode. This means that most of the time I use simple basic products like the Kiehl's Ultra Facial Moisturizer supersonic moisturizer and a couple of stranger ones, but only from time to time.

There is no common system or special loyalty in this. There is perhaps illogical spiritual impulses: I do not read the reviews and the composition of the cream or shampoo, it is rather my associations. Guided by very abstract sensations, I choose the most classic and most simple and familiar names and brands like Kiehl's, Nivea, Vaseline. I’m not attracted to experiments and marketing, and advertising doesn’t work very well for me, unless they consider copyright superpower on a can of Garnier body cream in the middle of winter. I'd rather buy it for the smell - the same as it was 12 years ago. I still do not see much difference between the most basic Nivea moisturizing and Johnson's Baby oil and expensive brands, but it’s very likely that in a couple of years I will be able to change my mind. Age suggests that the time will come to take yourself more seriously.

About decorative cosmetics

But if we talk about decorative cosmetics, then I’ll rather read 10 lists of the “best in my cosmetics bag” of acquaintances or unfamiliar beauty bloggers and find the perfect eyeliner, rather than buying something random and cheap. To do this, in the end, there are airports and free 40 minutes between check-in and boarding: get into the iPhone, find the wish list from what I once paid attention to, and finally buy it all. Therefore, on vacation or business trips, I usually look better than in Moscow.

I use decorative cosmetics almost every day, but this is also often very basic means. Concealer, mascara and blush. I would like to draw more arrows or wear red lipstick. I do not know why I do it so rarely. Red lipstick suits me. But here in my head dozens of voices of those beauty bloggers who sweetly sing about the fact that the arrows should be perfect, and for red lips you need to make an equally perfect face tone, begin to sound. This approach demotivates me a little. I do not like peeling lacquer, but the lined eyeliner, slightly flaked mascara, is not an ideal matte skin - in this form I like myself a lot more.

I will never increase my nails or make such a fashionable manicure with a triangular nail in New York and London. False hair is also know-go. But I like false eyelashes: it's fun and it is very appropriate. Tanning is also not about my fair skin, although I can go for three to four minutes to the weakest tanning bed so that freckles return in the middle of winter. With age, they turn pale and disappear: I look at my photos, where I am 15, and sigh sadly. I would like to get all my freckles back, but how?

About the main and favorite

I have been using the same Garnier scrub mask with zinc for 10 years. I have no idea why. Any other means for washing did not stick. I cannot say whether it is good or not. When I lived in London, I only used Aussie Awesome hair products and Dr. Liquid soap. Bronner's, which are not in Moscow, and I really miss them. This soap was and still is one of my favorite products. I like almost all the smells of a couple dozen, and labels that can be read in the shower - also a good way to wake up. In order for me to buy something new, I just have to like either the bank itself, or the idea behind the brand. In this case, I stubbornly do not want to buy expensive funds. It immediately pushes me away. This is probably the psychological barrier.

The most important remedy for me is hair conditioner. Any. Of course, there is also an abstract soap and an abstract moisturizer. If you play the game Desert Island - the one where you need to decide what you are taking with you to a desert island - my three items of makeup cosmetics would be ordinary soap, Nivea moisturizer and hair conditioner. Actually, the article by Sasha Sheveleva, a girl with a shock of red curls, for Wonderzine opened for me such a thing as coving - and my hair is sincerely grateful to Sasha for this article. Hair conditioner is the only way to unravel curls without painful grimaces. If you reduce the list of cosmetics to the austere two points, then I would have to abandon the air conditioner - and have a haircut to zero.

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