Nothing more: Girls about not wanting to be beautiful

In the era of stunning beauty-diversity, there are many stereotypes associated with decorative cosmetics. The main one is that it is impossible to do without it. And if women all over the world are now independently deciding whether to use a natural image or a rich make-up regardless of the time of day and circumstances, in Russia they are not used to such freedom of choice - the lack of make-up still seems to be a sign of neglect or excessive modesty. Nevertheless, this happens: in a joint project with Physiogel, Wonderzine met with three girls who decided to abandon cosmetics. Totally.

Women got used to getting involved in and even abusing decorative cosmetics for many decades - it’s not a secret to anyone that they were at great risks to "improve" natural data (for example, at the end of the 19th century there were tools containing lead that could lead to and fatalities). Later, the drama has diminished - thanks to the achievements of the cosmetic laboratories, but the meaning has not changed: for the last 100 years, the demand for natural beauty has remained low.

"40% of people of both sexes find unpainted girls more attractive"

What is happening with the understanding of beauty today is so amazing that you can only compare it with the aesthetic ideals of antiquity, when healthy, beautiful girls in their naturalness were in fashion. Do not believe it - go to Instagram on the tag #nomakeupselfie, which at the time of this writing was posted 277 thousand photos of girls without makeup. This phenomenon, which contradicts Instagram culture itself, impressed scientists from Bangor University in North Wales so much that they did a whole study. His results showed that 40% of people of both sexes find unpainted girls more attractive, although it is still customary to think that everything is exactly the opposite.

Yes, the fruits of fantasy fashion professionals do not always take root among those who are not related to the fashion industry (that is, among the majority of people on this planet). But it’s a fact that partly influenced by make-up artists, who are releasing Stella McCartney and Alexander Wang models with a “bare” face, partly influenced the girls. Every day an ever more comfortable media space is being formed around us, in which it is becoming more and more difficult to impose any artificial images, and the fashion industry, sensitive to such changes, has quickly responded to this trend, thereby giving it a new round of development. And we think this is good. What do the girls themselves think about this trend who refused to use cosmetics?

Elnara Yalaltdinova

Script Production Company

Elnara says that at some point she simply realized the features of her appearance: “In adolescence, the elder sister was my ideal of beauty. She is of a completely different type — dark, black-haired — and always actively used decorative cosmetics (she, unlike me, it was going.) I, too, trying to be like her, used a toner that did not suit me in hue, tried to thicken my eyes, but quickly realized that it was not mine. Already in high school when you start paying attention to final exams and no longer you want to show off in front of high school students, I realized that one carcass is enough for me.

"There is nothing cooler than natural beauty"

For me, morning and so begins with the fact that I put on contact lenses and straighten disobedient curly hair. If I still apply a hundred layers of cosmetics, I will spend an unreasonable amount of time on fees. Decorative cosmetics - this is not some evil, if the arrows are even, but the lipstick of the hostess really goes. But, on the other hand, when I see that the girl has bad skin, I understand that she needed to think not about how to hide these problems with tonal means, but about how to deal with them. In the end, there is nothing cooler than natural beauty. I have always admired my friends, who use minimal cosmetics, while they feel confident and look good. It seems to me that natural makeup is what everyone should eventually come to. "

Elnara admits that she has never received any special skin problems, and this is one of the reasons why she easily refused cosmetics. But attentive to their appearance in some girls - this is the work on the bugs.

Ekaterina Butko

Creative director of a shoe boutique blogger

Katya honestly admits that at one time she had to make a lot of efforts to achieve today's result: “I used to have a hormonal problem with the skin, and I often had to go to the beautician, but then I fixed it. Now twice a day I wash moisturizing foam and use either a pulsating skin brush or sponge with clay, and then I cleanse my face with tonic, apply serum with hyaluronic acid, day or night cream.If you do it consistently in the morning and in the evening, there will be no problems. , you need to go to the doctor and find out why - maybe something is wrong with the thyroid or hormones. You need to treat this and not put a layer of plaster.

"Solving skin problems makeup does not help"

Among my subscribers there are a lot of young girls, and I try to promote what needs less beauty. I myself stopped painting at the age of 18, but when I was in the 11th grade and in the first year, I had as many cosmetics as professional makeup artists. After a couple of years, I realized that nothing good brings me: the skin becomes worse, you feel a mask on your face, and on the contrary, I feel very good without makeup. However, sometimes I use concealer - for example, when I didn’t sleep much or when I need to cover up the pimple. And I prefer to paint eyebrows and eyelashes with paint and fix it with transparent gel, otherwise they are confused with me. In addition, I often have shots where they always paint, so I try to combine them with important events so that I can spend time on two events in a day and never make up again. "

There is a certain line between the use of cosmetics in everyday life and during special events. The story of the fact that the use of cosmetics is a necessary necessity at work is close to the next heroine. This was the main reason for not using cosmetics.

Tatyana Smirnova

Model

For Tanya Smirnova, the refusal of cosmetics became a necessary measure - the girl gets tired of her at work: “I don’t dye, firstly, because I work as a model — I’m always constantly painted. And secondly, I don’t want to waste time I also don’t know how to dye cool (if you dye, you can dye well.) When I go to a party, I can put on light brownish shades and mascara, I can use BB cream, but this is rare. I have no skin problems. there was never - a pimple could pop out, but in general the quality of the skin since I stopped to go to bed (it was 16 years old), has not changed.

"I do not want to spend time on makeup"

Now I do not use any intensive care, unless I apply a moisturizer and wash my face with a moisturizing fluid - I have dry skin. Plus, I see some kind of care products on the set or they are advised to make-up artists (I just found my favorite moisturizer). It seems to me that first of all a person should look well-groomed. The point is not that the girl was necessarily made up, but that she had clean, good skin, and for this, decorative cosmetics are not necessarily needed. "

And our heroines, and world-famous makeup artists, and participants in all kinds of research come, perhaps, to a not too original, but still very fair conclusion: naturalness is more beautiful than a thick layer of cosmetics. And in a sense, the decision to completely or partially abandon cosmetics can even be considered an indicator of harmony with oneself. You must admit that girls who managed to achieve such a clean and healthy skin that they no longer need additional adornment deserve respect and, most likely, are completely satisfied with their appearance, which is very cool in itself. But to imagine Kim Kardashian or Kylie Jenner without multi-layer sculpting is impossible, and here the parallels also suggest themselves: the fact that the Jenner-Kardashian family is moving more confidently towards freak aesthetics, their daily combat makeup plays an important role. But in fact, the only correct answer to the question "Make up or not make up?" does not exist. The main thing is that every single girl should feel comfortable and remember that cosmetics is for self-expression and highlighting of merits. Not for masking the problems that need to be addressed in medical offices.

The material was prepared by a team of special projects in partnership with Physiogel. Editorial opinion may not coincide with the opinion of the heroes of the material.

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