Co-owner of "Iskra" and Stay Hungry Alyona Ermakova about favorite outfits

FOR RUBBER "WARDROBE" we take pictures of beautiful, original or strangely dressed people in their favorite things and ask them to tell related stories. This week our heroine is the co-owner of the Iskra cafe and of the Stay Hungry project Alyona Ermakova.

Of course, I immediately decided that this collection will not have my boring wardrobe, but only bright images, about which one hundred comments will be written about what a chic style I have - I even began to get suitable dresses from the depths of the wardrobe. But then I remembered that my many friends, who know how I dress in reality, will see it. In truth, my style is jeans, simple shirts, my boyfriend's T-shirts, a gray sweatshirt and a lot of sneakers, sneakers and slip-on sneakers. Fortunately, the shooting took place in early September, but at this time I still wear dresses. In general, I carefully wear them as much as possible in the summer, because in the cold season this happens only on special occasions - I am always cold.

When I need to buy clothes in Moscow, I just run into Uniqlo. I have no special need for anything other than a base, and the fashion for the normcore legalized everything that I like to wear most. I also have bright dresses, they usually appear in my wardrobe like that. I stand in it in the fitting room of some store of young designers or fashionable second-hand and I think: “And where will I put it on? Well, okay, the“ Poster Picnic ”“ will do! ” So every year, by the middle of summer, at least one such dress appears. I am pleased to think that I am a conscious consumer and buy only the really necessary. Unnecessary, I distribute in a swap or sell at Lambada. Especially good is the fact that I finally handed out all the shoes with heels: after the first time I put on a dress with sneakers, I did not get up on the heels even once.

Just going shopping never comes to mind. I do not like to spend a lot on clothes and shoes. I had a period of shopaholism when my ex-boyfriend and I swept things off the shelves and came back from traveling with an extra suitcase of clothes. I remember how I got my first expensive bag for two thousand euros. Then a colleague told me: “What, are you taking the subway with her?” And I thought, although this is just a thing, it turns out that it is she who travels with me where I want. I did not learn to treat with respect to expensive things and still put everything on the floor in the cafe, and if I lose something, I don’t get upset at all. Here it will be lost, in another it will arrive.

Zara Jumpsuit, Fred Perry Sweater, Vans Slip Ons

This jumpsuit is the most comfortable thing in the world. I’m sure that I’m like a pregnant or very good dinner girl in it, but it doesn’t bother me much. This is Zara, in which my boyfriend Sasha draws me every time he travels: he once worked in it and it looks like he still hasn’t been let go of brand loyalty training. So this kombez and was bought in Sydney. And the Fred Perry jumper, our friend Philip Petrenko, presented to Sasha - but I thought that he was more suitable for me.

Sixteen Denim Scale Dress, Vans Slip Ons

Dress Sixteen Denim Scale from the designer store BURO. It is located on the second floor above the beautiful Livingstone cafe in Bali. Who among those who live in Bali wears such warm clothes, I can’t imagine, but I highly recommend all the tourists to the cafe and the shop itself. The dress is voluminous and baggy, I love those. White Vans slip-ons are beautiful to everyone, except how quickly they lose their white color. I made a big mistake coming to shoot straight at them on such an overcast day.

Diane Von Furstenberg Dress, Vans Slip Ons

This dress - a great coincidence that occurred at the "Lambada". Sasha jokingly suggested that I try on Diane von Furstenberg's “leopard”, and, despite the fact that I had never worn animalistic prints, it sat down like an infusion. I wear it very often and call it "the dress of femininity." These vans of my favorite powder color I saw on the website & Other Stories and immediately ordered a friend who was in Europe. The chain with the pendant, by the way, was presented by the same girl - the owner of the Sakharok store, Sveta Efremova.

Unknown brand denim top and culottes, Vans slip-on sneakers

Both the denim top and strange capris were bought from the same BURO store in Bali. They were sewed by various unspoken designers. In this form, I recently met my thirtieth birthday. Some of my mother's girlfriends, however, did not understand how you can wear not a dress, but a torn denim top for such a holiday, but, in my opinion, this is very elegant. And here you can see how beautiful these chains are from Sakharka.

Pants & Other Stories, Wood Wood Shirt, Porta 9 Loafers, Céline Trench Coat

My casual classic: cropped pants & Other Stores and a shirt - in this case Wood Wood. If I had the opportunity to return that day, I would buy three more pairs of these trousers so that they never run out. Shoes from the Porta 9 store. Sasha presented them to me as a teaser for his birthday, because the main gift had to wait a very long time. It must be the highest heel in our house at the moment. Trench Céline, he is already very many years old, all the time I think to buy a new one, but I haven’t yet found it more beautifully.

COS Dress, By Garin Cap, Pointer Sandals

Dress COS, because if the wardrobe will not be a single thing COS, then it automatically becomes unfashionable (just kidding). I have a lot of COS clothes, but for some reason I’m mostly warm. I recently bought this dress for a song from Olya Shcheblykina at Lambada. Cap By Garin, in my opinion, the perfect summer hat. Pointer shoes bought for a couple of thousand rubles about three years ago at the winter sale in Tsvetnoy and put them away - so far that only this summer I remembered.

So.simple.store dress, bag & Other Stories, Vans slip-ons

Adorable dress of Yekaterinburg so.simple.store. Anya Bichevskaya and Nastya Kolesnikova, we came to Ekaterinburg with lectures, and somehow at breakfast in a cafe I saw a girl in this dress. I was told the name of the brand, I returned to Moscow and again heard about it from my old friend Tanya Liberman. It turned out that she was presented with exactly the same dress, but for some reason she does not wear it. So it turned out for me, for which Tanya thank you so much. Bag & Other Stories, the only shortcoming of which is that the computer does not fit into it.

Zara T-shirt, Acne Studios Skirt, Michiko Backpack, Nike Sneakers

I love this t-shirt Zara. I found her in the men's section: she has a leather insert, which with each wash only becomes more pleasant. Skirt Acne Studios bought on sale in "Color". Backpack Japanese young brand Michiko: I saw a link to them on Facebook with a friend and immediately ordered. Sneakers Nike Huarache - the most comfortable sneakers from all that I had. I bought them in the Undress community from a girl who was wrong with the size. Going to buy some more in other colors.

Dress brand unknown, Madhatter hat, Tony Bianco sandals

Sasha bought me a dress in Sri Lanka when I lay there all day on the beach with a broken leg, and he wanted me to understand my mood every day in new ways. The dress turned out to be a little big, I had to take it up. Therefore, it lay for more than two years before I reached the workshop. This summer, but I did not get out of it. I bought a hat in Key West in the famous Madhatter hat shop. Being in Florida and not to call for a hat is simply impossible! The main thing is that this is already five years old. And the other is seven. And everything still looks like new, and not a single straw has come loose. Sandals from Australia, delivered by my friends from the Tony Bianco store in Sydney, run smoothly.

Dress of course, Birkenstock sandals, Nikita Gruzovik waist bag, Miskini swimsuit

The black dress of the Moscow brand “Of course” gave me Jules Busorgina for my birthday, knowing that I already have such a favorite one in another color. I wear them only with bathing suits after I accidentally saw in the photo how transparent they are. But this is the perfect outfit for trips to wakesurf, flyboard and other water activities that are organized by the "Sports Section". It also includes a belt bag, which Nikita Gruzik made for "Section", Miskini's favorite swimsuit and birkenstocks.

Unknown brand hat, Zara blouse, Acne Studios jeans, Tony Bianco espadrilles

I want to wear this hat with everything. I bought it for a thousand and a half in a network store when I arrived at Auchan: it was in the shop window and I liked it much more than the upcoming purchase for dinner. I often wear a Zara blouse when relaxing by the sea with short shorts. Even when I look at it now, it somehow becomes especially good. Jeans Acne Studios just very cool. And the espadrilles are again of the Australian brand Tony Bianco, light suede shoes for Moscow - this, of course, is one more joy.

Badges

Icons from around the world, we have a whole bank for two. If we decide to part, we will sue because of them.

Rings anna.m.objects

I carry on without taking off, even the Bosphorus swam in them.

Bracelets anna.m.objects

Secretly from Ani, I call myself the ambassador of her brand.

The Q Double Ring

Brand of another friend of mine Natasha Malykhina. Obviously, I wear only jewelry made by friends.

Top-down glasses: Vintage, Prada, Weekdays

The first glasses - from the flea market in New York, but with glasses of excellent quality - I wore a special optics to find out. Prada - the most beloved. The first such I lost, but bought again. Weekdays - a gift from Ani Maslovskaya.