What happens to model business: Agencies, models and diversity
Once it seemed that the rules of the model business are inviolable. But everything changes - we see more and more models of different ages, sizes and ethnic origins on the catwalks and in advertising. Contribute to this and individual designers, visionaries, and small modeling agencies, and casting director. The biggest changes took place in just a few years - and even conservatives like Vogue cannot but respond to the agenda. At the same time, the modeling business is still shrouded in a romantic flair and remains the dream of many girls and young men. We tell all about the wrong side of modeling.
Model Agencies vs. Standards
It is impossible to ignore global changes - so, step by step, the situation with model business is changing with us. First of all, thanks to the model agencies that recruit models of various appearance and age. These are not huge corporations with offices in the city center: often, apart from the founder, only a couple of people work in them, and they are looking for new people in social networks. We talked to the three creators of such agencies and asked them about the beauty, attitude towards criticism and goals.
What models fall on the cover gloss
For the cover of Vogue Russia, which was shot by Patrick Demarchelier in 2012, two Canadians posed - Anais Pouleux and Kate King - and Chinese Min Xi. Text takeaway announced girls "supermodels of the future." Since then, models of pronounced non-European appearance on the covers of Russian gloss no longer appear.
How models cope with cyberbulling
In the UN, cyberbullying has already been recognized as a real threat - moreover, women suffer the most from it. Aggressors are ready to show aggression for any reason - neither appearance, nor profession, nor way of life is spared. We talked with seven Russian models, whose lives are usually watched by thousands of people, about how they cope with cyberbulling.
I work as a model - and I have a lot of questions for this business.
Russian woman Katya Ozhiganova, who now lives and works in France, shared with us her observations on various aspects of the model business, which are not accepted to be discussed openly
How I worked as a model in China
The American and European model market is strictly regulated, so young models — as a rule, they are thirteen or fourteen years old — are first sent by the parent agencies in Russia to study and work in Asia. This is a common practice, existing since the 90s. But the case of the death of the 14-year-old Russian model Vlada Dziuba in Shanghai almost for the first time raised the question of how ethical and safe these business trips are.
How I became a model in 70 years
We talked with Olga Kondrasheva, who became one of the first age models of the Russian agency Olduska, about what it means to work in the industry at seventy-two years. In her portfolio - shooting in an advertising campaign for a network of hairdressing Birdie, photo shoots in the magazines Glamor and "Poster", as well as several shows at Moscow Fashion Week
Models with albinism about work and life
We talk a lot about the features of the exterior and how a variety of people achieve the right to "visibility" - to be different, but to live a normal life. In albinism, a genetic pathology, the carriers of which are primarily distinguished by very fair skin and hair, since they have partially or completely no pigmentation, yet there is a special position
5 new modeling agencies that change the industry
The fashion industry definitely has room to grow, and a generation of model agencies that focus not only on conventional appearance can help. We talk about new fashion-world players and how they plan to make fashion even more diverse.
Why the concept of plus-size should die
“27 plus-size models at New York Fashion Week”, “Ashley Graham made history by taking part in the Michael Kors Autumn-Winter 2017 show,” “The first plus-size model on the cover of American Vogue” - of this kind headlines over the past few months flashed in the press regularly. It would seem that here it is - the triumph of bodipositive. But is it?
Is fashion industry ready for diversity
In the past weeks of fashion, the young Kaya Gerber, the sixteen-year-old daughter of Cindy Crawford, followed in the footsteps of her mother, became the unambiguous star of fashion. A rare gloss editor did not consider it his professional duty to put in a video a vigorous gait of a model. We tell why fashion still chooses the conventionally beautiful and thin
Cover: Missguided