What you need to know about cosmetics "L'Etoile Selection"

WE HAVE LAUNCHED THE RUBRIC,in which we talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it.

As you might guess, "L'Etoile Selection" - a proprietary brand, it is clear which perfume and cosmetics network. From the very beginning, L'Etoile decided to produce not only conditional jars of creams, but also to produce useful accessories and jewelery, which they considered to be a "natural extension of the main service." Interestingly, in the first advertising campaign, the brand decided to beat its fuzzy French-Russian image and worked together not only with the then face of L'Etoile Patricia Kaas, but also actress Maria Shukshina. Production of cosmetics concentrated in Europe.

To avoid comparing the “L'Etoile” with the French Sephora does not work at all, but for the Russian brand, in our opinion, it is a shame: to develop constantly and cheerfully to produce high-quality inexpensive cosmetics on such a scale in Russia few people succeed. The company has a hand on the pulse and does not allow the brand to stand still: since the release, the L'Etoile Selection line has changed noticeably - it has not been started as an inexpensive analogue of luxury cosmetics, but as an independent and interesting brand. Seasonal collections contributed to this in many ways: first, they were bold, and second, they were always nice and met the needs of a wide audience. Thirdly, last year's appointment of John Galliano as creative director of L'Etoile also warmed the air (though nothing especially happened from that moment on).

In terms of assortment, it’s easier to say what L'Etoile Selection does not produce. Among the products of the brand you can find even such small and useful things as sponge konnyaku and mini-bottles of liquid for removing makeup, which can be put in hand luggage. Special mention worthy brushes collected by hand on the island of Honshu - this is almost the best that brings the brand to the poor Russian market. Not all L'Etoile Selection brushes are successful (by the way, both luxury and professional brands have misses), but there are many of them and they are available almost everywhere where there are L'Etoile stores - that is, buyers The whole country has access to normal and not too expensive makeup tools, and this is a big breakthrough. We advise you to pay attention to all brushes made from artificial pile (for tonal basis, concealer, lipstick and cream shadows) and the softest of natural forms - the brand’s brushes are quite familiar, so the main selection criterion is the quality of the pile and its rigidity that you can allow looking at the sensitivity of your skin and the degree of compressed powdery means.

Decorative cosmetics brand also deserves attention. In the permanent lineup there are all the basic and not very things that will be useful for everyday images (tonal, mascaras, pencils, lipsticks, rouge, etc.), and in limited collections appear more curious - in terms of design and content - objects. So, the new collection La Beaute Defait la Mort has become an instagram hit thanks to lovely round cans in pastel colors, in which corrective powders of different colors, palettes of shadows and cream blush are sealed. In our "Available" rubric, they often praise nutritious and saturated lipstick marks and luminous shadows that can be worn as a highlighter. From our side, we can add that one can start acquaintance with false eyelashes just with the help of those offered by L'Etoile Selection, as well as with strange things like a thermal cooler for eyelashes. It is not necessary to be afraid of inexpensive “cans”: the brand’s policy is just to give all possible resources to create the best content; The packaging simply needs to be functional.