10 rare stamps we need here and now
About cosmetic giants like Nars, Urban Decay, Illamasqua, Shu Uemura, which we still don’t have (Nars and Shu Uemura have been promised for a long time, and Urban Decay may really appear - it was bought by L'Oreal), everyone knows that. We selected 10 slightly less well-known, but interesting brands of decorative cosmetics, which should be paid attention abroad.
Obsessive Compulsive Cosmetics
What is it: professional vegan cosmetics brand with tonal means, multi-colored pigments, nail polishes and lipsticks. Created for true fans of makeup (hence the name), not tested on animals and does not use ingredients of animal origin.
Story: OCC founder, makeup artist David Klasfeld wanted to create really cool cosmetics that would differ from competitors not only in packaging and marketing communications. Mark first launched two balms that helped to highlight the lips and were not noticeable in the pictures (for fashion shots this is important); The next product was a sprayed water-based foundation without oils, then body paint paints appeared and, as a result, the iconic Lip Tar.
Worth trying: Lip Tar semi-gloss liquid lipstick ($ 18) with a high content of pigments and exemplary firmness (lasting for the whole day). Lipstick is very light shades may not suit everyone, so it is better to choose bright, dense colors. You can buy another transparent Lip Tar and use it as a base, but the usual balm is also quite enough.
Where can one buy:Sephora, OCC boutiques and brand site.
A large drop of Lip Tar is enough to cover them all over their face.
Too cool for school
What is it: New Korean decorative cosmetics. All cute, girlish, school and with cats.
Story: The brand entered the market four years ago, and now it already has 23 stores, in each of which you can sit down at a school desk to try the means. Not only is the packaging interesting, although it certainly attracts: there are lip glosses in the form of colored crayons and a blush in the form of a tube of paint.
Worth trying: After School BB Foundation Lunch Box ($ 16) - bb-cream, concealer and highlighter in one bottle, Max in Pocket Balsams ($ 11.6) (because the seals!).
Where can one buy:in malls in Asia (Seoul, Bangkok, Hong Kong), on eBay, Sasa
illustrations for packaging were created by Anke Weckman, a German designer living in London.
Kat Von D
What is it: project of a girl with a large number of tattoos, launched in 2008. True, not about tattoos, but about cosmetics - Kat has her own line with quite good palettes.
Story: at 14, Kat got the first tattoo, and two years later dropped out of school to become a tattoo artist. As a result, she got into Miami Ink's reality show about the tattoo salon, from which she was asked after some time. The girl decided not to lose heart, moved to Los Angeles and opened his workshop. A few years later, Sephora noticed her and offered Kat to make a collection of makeup products with shadows of dramatically dark shades, which later turned into a full-fledged brand.
worth trying:foundation Lock-It Tattoo Foundation ($ 34) is a very pigmented remedy with a high degree of coverage and a wide range of shades. Hides acne, redness, blemishes, dark spots and tattoos (partially). The tool, of course, thick, and it must be well shaded, so that it was not noticeable on the skin. The Lock-It Tattoo Foundation has a lot of good reviews on MakeupAlley and a "mediocre" rating on Paula's Choice.
Where can one buy: exclusive to Sephora.
concealer Lock-It Tattoo was remade 12 times before the result satisfied Kat.
Bite beauty
What is it: Brand comes from Toronto, producing lipstick - safe enough so that you can not be afraid to eat it.
Story: Bite's creator Suzanne Langmuir decided to use ingredients that can be called edible: organic shea butter, fruit oils, and antioxidants (red resveratrol) as part of her lip products - lipsticks, matte pencils, transparent lusters and balms. Such naturalness did not affect the range of colors: Suzanne always comes up with new colors and expands the line.
Worth trying: Luminous Crème Lipstick ($ 24), from which the brand opened, and the High Pigment Matte Pencil ($ 24) is a popular lipstick format in the form of a thick pencil with a trendy matte effect.
Where can one buy: exclusive to Sephora.
Until the end of the summer, Bite's Lip Lab is working in Soho in New York, where you can mix your own shade of lipstick. The whole process - the selection of pigments, adding flavor, pouring into the mold and packaging - takes 7 minutes.
Hourglass
What is it: a brand that prides itself on its innovation and formulas with anti-aging ingredients (and the absence of potentially harmful ingredients).
Story: Carisa Janes graduated from Parsons College and worked for a couple of independent beauty companies (including Urban Decay), before at the age of 29 she decided to create her own brand. One of the first products, Veil Fluid Makeup, she invented for herself - she needed a tonal cream with SPF that would hide acne, but at the same time did not cause rashes. Caris likes to set challenging tasks for chemists - such, for example, was the liquid oil-free tonal Immaculate Liquid Powder Foundation, which turns into powder in the skin.
Worth trying: makeup brushes - expensive ($ 65 apiece), but worth it; A new highlighter powder, Ambient Lighting Powder ($ 45), which Karis was inspired by the lighting in her mother's house: the spherical particles in the composition very well reflect the light from the skin (the powder received the highest rating from Temptalia).
Where can one buy: Sephora, Barneys New York, Bergdorf Goodman, Space NK stores and on the site of the brand
Art Director of the line in 2010 was celebrity makeup artist Gina Brooke, who previously worked for Shu Uemura.
Lorac
What is it: a brand that positions itself as an expert on Hollywood red carpet tracks and promotes the idea of natural makeup and products suitable for sensitive skin.
Story:Father of the founder of the brand Carol Shaw was a hairdresser, and her mother was a manicurist, so Carol's path to the beauty industry was a foregone conclusion. She became a make-up artist in the popular Hollywood salon among the stars, worked at the shooting and at some point became so in demand that she was ordered to Oscar a year in advance. Own brand began with 10 shades of tonal resources - odorless and oil-free. The main idea is care before color.
Worth trying: Liquid eyeliner Front of the Line PRO ($ 23) - resistant and comfortable; Unzipped palette ($ 40) - 10 well pigmented matte and shining shadows in the spirit of the iconic UD Naked palette.
Where can one buy: Sephora, Ulta, Dermstore.com, Beautybar.com and the site of the brand.
The name, oddly enough, is pronounced not as "Lorak", but as "laroc" (LaROCK). This is the name "Carol" the opposite.
Tarte
What is it: The New York-based nature-oriented brand - it advocates the use of natural ingredients and care for the environment - and efficiency.
Story: Maureen Kelly launched the brand in 1999 in her own small apartment on the East Side. She was a beautician and dreamed of decorative cosmetics without synthetic ingredients. This is how Tarte appeared with the concept of health couture, "marriage of fashion and nature" - natural ingredients (vitamins, minerals, plant extracts), bright colors, fashionable packaging and easy-to-use products.
Worth trying: the product that started it all, Cheek Stain ($ 30), is on a gel or cream basis, creates a slightly moist natural blush and hardens after 20 seconds - you need to have time to shade. Another best seller is the lip pigment LipSurgence ($ 24), a resistant hybrid of lip gloss and lip balm (there is also a matte one).
Where can one buy: Sephora, Bergdorf Goodman, QVC, on the website of the brand.
Maureen invested $ 20,000 into the business. Today, Tarte turnover is more than 40 million dollars a year.
Temptu
What is it: a brand that has made a name for itself on aerosol application systems.
story: Temptu first attracted attention in 1981 thanks to the Tattoo film, which used their paints for body-painting and tattooing. In 1996, they developed a concealer with a spray for professional makeup artists, and in 2009 they created the AIRbrush Makeup System for home use.
Worth trying: The Signature Starter Kit ($ 199) is an airbrushing kit from a spray system, foundation, blush and highlighter.
Where can one buy: on the site of the brand, Amazon, Dermstore.
Rebecca Romaine was turned into Mystic in the X-Men with the help of Temptu Pro Dura.
Too faced
What is it: "Remove the secret from the art of makeup" - the purpose of the brand, which proclaims that it is good to paint - is simple, and makes thematic palettes with comprehensive instructions (for smoky eyes, for example).
Story: Jerrod Blandino and his partner Jeremy Johnson launched Too Faced in 1998. Jerrod had previously worked as a make-up artist, and Jeremy had experience in sales in Chanel and Estee Lauder.
worth trying: Natural Eye Neutral Eye Shadow Collection palette ($ 36) - a good set of basic shades. 3 * Way Lash Lining Tool ($ 22) - Clarins made a convenient triple-tip eyeliner a year ago, and there are few other alternatives on the market.
where can one buy: on the site of the brand, Sephora, Ulta, Asos, Amazon.
The first shadow-glitter created exactly Too Faced.
Smashbox
What is it: Cosmetics, created for photo studios and suitable for daily use.
Story: Mark was born in Hollywood photo studio Smashbox, which was founded by two great-great-grandsons of the legendary Max Factor, Dean and Davis Factors. In 1996, they began to make cosmetics, which was checked in on the set - if she stood the conditions, then certainly suitable for use in everyday life.
Worth trying: Smashbox Camera Ready BB Cream SPF35 ($ 39) is an excellent example of a non-Asian BB cream with very light shades and favoring dry skin. Camera Ready CC Cream SPF30 ($ 42) is a recent addition to CC creams.
Where can one buy: Sephora, Macy's, Ulta, Boots, on the site of the brand.
In 2011, Smashbox Studios held the Hollywood Style Awards.
Text: Yulya Grebenkina