Beauty Minimalist: Russian no frills care brand

IN RUBRIC "NEW MARK" We are talking about cool, independent and big brands that have just appeared - or became famous for a long time and finally became available in Russia.

Beauty minimalist

What is it: Moscow brand that produces basic cosmetics for care with interesting smells in recyclable packaging

Where can one buy: beauty-minimalist.com

Minimalism in the compositions and packaging is now appreciated both by consumers and creators of new brands - at least in the American indie segment there are more and more brands packing products into simple banks and relying on a clear composition, and not on extracts of "magic" plants and "nanotechnology". In Russia, something similar makes organic brand 22 | 11. If you like creams and shampoos in stylish cans, we recommend you to pay attention to the Beauty Minimalist product line that has just appeared.

The founder of the brand, journalist Yulia Yeltsova and IT specialist Olga Garanina, came up with a concept inspired by travel - the girls wanted to make simple and effective cosmetics. The compositions were devoted to the development of the year, so now there are six products in the brand's assortment: hand and body creams, shampoo, conditioner, soap and shower gel - in general, a basic set for each day. Separate attention deserve fragrances with unfashionable, but fashionable notes: for example, hand cream smells of pure white flowers, and shampoo and conditioner - "lemonade" mixture of rosemary and grapefruit. Yulia Yeltsova says: “Smells are one of the most difficult parts of the work. We really wanted them to be neutral, without stereotypes about“ female ”and“ male ”. A lot of perfumes changed, and then tested the samples on friends. As a result, we stopped at that we liked most and most. "

Another pleasant detail is that brand creators adhere to the principles of conscious consumption and do not test cosmetics on animals, and also develop a system that will allow using ascetic packages more than once. After the products for the body, Beauty Minimalist will have several face products. According to Yulia, these will again be essential banks: an unscented universal balsam, a cleanser and a sanskrin suitable for urban conditions.