Fashion or freedom: Why do we need new trends in makeup
Masha Vorslav
Cosmetics brands that help designers in shows to bring to mind their idea, periodically arrange a presentation of trends for journalists and bloggers. These are private events that are carefully prepared for: MAC alone, for example, works on at least 14 fashion weeks - in addition to the “big four” (New York, London, Paris and Milan). Imagine that the brand team needs to choose good photos of backstage, take comments from makeup artists who invented makeup, find out exactly what products it was created, and analyze all this information to give it in a digestible form to those who carry it further - in magazines and blogs
In theory, the analysis of trends is the work of journalists and bloggers, and the most conscientious of them consider the press materials of the brands as an aid in their work, and not a loophole to avoid it. It is clear that behind each material in print or on the web there is a specific person, whose tastes and experience directly influence what trends the reader sees, but such subjectivity is permissible - and subjectivity that conveys the opinion of only one brand, even if she made half of the shows, not valid. However, this is about ethics.
The main question about trends in general is whether they are necessary for those who do not work in the field of fashion? Her employees, of course, need them: as lawyers are watching for updates of legislation, so buyers, journalists, makeup artists follow fashion trends in order to do their job well. But why know what is happening on the runways, if you have found your own style a long time ago, do not chase fashionable things and are not interested in what the phenomenon of Demny Gvasalia or the remarkable departure of Raf Simons from Dior?
Fashionable make-up you can, not only dressing up in Vetements, the combination of clothes and cosmetics is your personal choice.
The answer is simple, and it applies to all who consciously choose their clothes and appearance in general. Trends do not appear out of nowhere, each of them is the sum of the moods of those who follow the present and try to predict the near future (of designers). They speak on a particular topic, but what kind of clothes they have is the result of the work of their hands and head. If the designer looks around - broadly or deeply, options are possible - if he is smart and hardworking, in his things you can see his own perception of the modern world. The popularity of soffofesh, comfortable, gender-based clothes - just proof of that. It is important for an advanced person to wear high-quality things that are not head-on or ironically demonstrate what he is interested in and how he feels about himself - and trends just suggest, with the help of what these messages are conveyed. Time is precious today, and why not take advantage of the prompts of the people who did the work for you?
Fashionable makeup is secondary to fashionable clothes, but all thinking about trends applies to it. This does not mean that you can wear fashionable clothes only by wearing Vetements - the combination of clothes and cosmetics is your personal choice. But all those moods that designers grasp and rework, grasp and rework their friends make-up artists.
Minimalism with bright accents or even without them - the two main trends of the coming season
The values of today's man, if desired, are also read from the faces of the models, as from their clothes. Grotesque contouring at the Hood By Air show is a topical response to the habit of using too much makeup that hides individuality. Minimalism with bright accents or even without them (these are the two main trends of the coming season) - a tribute to the desire and save your face, and stand out, and not spend a lot of time on the appearance, while not causing him damage. The equal attention of make-up artists to women, men and transgender models is another indicator of how society works on itself and its attitude towards its own established standards.
Today they like to say that you can wear anything and look fashionable. This is true: in fashion, it seems, there was still no period when the trends of the 70s, 80s, 90s and 2000s coexisted so peacefully and could get along in one moment corresponding to the moment. Now the approach is becoming important: not too serious about yourself, but attentive to things; in make-up - the same thing.
If you like false eyelashes and like to combine them with a suit of Hels-Goth-2016 - go for it. If you are not comfortable working with grown nails - do not wear them, do not hide yourself. If you like the classic, undying red lipstick - great, do not be afraid to admit it. Sincerity, the desire to learn and communicate with the outside world - this is what comes first. If you possess all of this, you will be able not to chase trends, but go hand in hand with them - and another question is who will periodically catch up with whom.
Photo: Monki