Nothing serious: Decorative cosmetics with fragrances
Perhaps this decade will be included in the beauty story including due to the overwhelming number of entertainment trends: cosmetics are increasingly being presented as a necessity and more and more often as pleasure. This summer, there were quite a few decorative items with playful fragrances on the shelves and in wish lists, and these are not only lip balms and limited editions of grand marks. We tell how the shadows and tints with the aromas of lemonade, chocolate and caramel became the most desirable summer shopping.
How it started
Perfumes one way or another are included in the compositions of decorative cosmetics - luxury brands are baked especially about the pleasant fragrances of lipsticks and powders. Nevertheless, this year many cosmetics manufacturers have noticed that smells can be not only a functional part of the product, but they themselves can easily turn into a chip that can attract a buyer. The "flavored" make-up has its own story in the American market, which does not lag behind the Korean and is not shy about playful packaging and special effects, which have no practical use.
Some brands made the fragrances a distinct advantage of their products: Too Faced palettes can no longer be imagined without thematic smells of peach and chocolate, and Urban Decay sprays and GlamGlow creams are without merry coconut plume. L'Oréal Paris Paradise Enchanted Scented Eyeshadow Palette smelling with lemonade became one of the main budget novelties among decorative launches. .
Who needs it
Cosmetics manufacturers continue to chase the mysterious millennials and centenals - and make products that are pleasant to hold in the hands in the first place and show off on their instagram. Such cosmetics can be a nice gift or, say, part of the festival cosmetics, a reminder of the trip. Fragrances in decorative cosmetics do not differ in obsession and are felt only when you apply makeup: if fragrances are an important part of your impressions for you, then “flavored” options may come in handy. By the way, products with bright fragrances do not conceal a special allergic hazard - these are the same perfume compositions as in any other means without special use.
Where to look for it
First of all, in the ranks of “funny” Korean cans and in American brands - fortunately, most of the funds that you want to buy for the smell, are also good in terms of the main parameters. Budget hit with pinacolada scent - Physicians Formula Murumuru Bronzer bronzer. The beach scent of coconut is added to many products of the brand - it fully corresponds to their holiday packages.
The originals that made the aromas of face palettes the trademark of their products are Too Faced, which have been sold in Russia since last year (albeit in a very limited range). Make-up hunters live in anticipation of the Tutti Frutti collection: after a series of “dessert” issues, the brand prepares a fruit theme, and there is no doubt that it will explode instagram. The latest cute new product on the Russian market is Chupa Chups official cosmetics, produced (wherever you think) in Korea and provided with the scent of candy.
