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Editor'S Choice - 2020

Special projects

Like any other way of expression, makeup is available not only for women, but also for men. For this act and YSL Beauty - the brand, which is famous for the fact that he loves to break the rules and is always open for experiments. In a joint project, we decided to check how society treats men's makeup - we put on bass guitar player On-The-Go and Intourist Dima Midborn with new ink from The Curler from YSL Beauty and offered him to spend the whole day in a new way and play the concert .

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The sensitivity of the skin is caused by a violation of the protective layer, which consists of dead cells and lipids that adhere them. It protects against germs, water loss, penetration of substances from the outside, mechanical damage and free radicals. Sometimes sensitivity is a permanent property of the skin, the causes of which lie at the gene level, and this cannot be cured.

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Model and DJ Sasha Panic knows a lot about good parties and how to dress up on them. Together with the stylist Sergei Gilderman, she created 5 practical images for various events. In the framework of the joint project Play With Time and Wonderzine, we learned why the resulting images are perfect for any party.

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The trend for a healthy and eco-friendly lifestyle is gaining momentum, but to conduct it correctly and fully - this is another test. Bueteka is the first store of comprehensive health and beauty care, where you have already made a selection of all the necessary tools. They do not just offer natural cosmetics, everything for a healthy diet, medicines and eco-friendly products for the home, but also explain how to choose them.

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Color lenses are a simple way to experiment with appearance: the perception of facial features, skin tone, and even hair color is changing. The idea of ​​such an experiment is extremely close to the makeup trends of recent times, where self-expression and the study of the possibilities of cosmetics are in the first place. One of these trends - monochrome makeup, made in one color.

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The accessibility of contour plastics and surgery made invasive facial procedures a common thing, and the beauty industry makes girls in their early twenties think about the need for “beauty shots”. But do they all need them? In a joint project with Weleda, we asked three heroines who refused injections, to tell how they came to this decision and why they prefer natural ways of care.

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In the modern world, not only women are engaged in preparing for the birth of a child and its upbringing. Men do not just take part in this process, but share with the wife all the difficulties and joys of parenthood. We decided to find out what exactly you need to be ready for. Together with the brand "AndroDoz," which produces an antioxidant complex to improve the quality of sperm, we asked the future father to attend several birth preparation courses.

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Even on the coldest days, it is not necessary to sit at home - ski equipment comes to the rescue in bad weather. Such things are suitable for the city, they are always warm and comfortable. Of course, putting on gear from head to toe is not necessary, but a couple of things from the new Oysho ski collection can be a great addition to the winter look.

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Dimensions in numbers and letters are important only during the trip to the store. And in life the main thing is to accept yourself, appreciate your individuality, love and respect your body. The heroines are confident that your letter is the one with which your life credo begins, who supported the joint charity project of Etam and the Cancer Prevention Foundation, whose goal is to fight breast cancer and oncologic diseases.

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Ecology in the cities leaves much to be desired: exhaust gases, sudden changes in temperature, factories and factories right in the cities. Together with Yves Rocher, we decided to find out how such conditions affect the skin. To this end, residents of Moscow, Yekaterinburg and Krasnoyarsk were questioned, and the dermatologist-cosmetologist told us how the urban “anti-withdrawal” affects the appearance.

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Some things become for us something incomparably larger than another dress or another pair of shoes. They are associated with significant events, with close people, with serious changes in life. Once having taken a place in our heart, they do not leave us for years and become something of a physical embodiment of pleasant memories.

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Turtleneck is a versatile piece of clothing that does not lose relevance. It is equally relevant in the office, at the party, and at the rink. That turtleneck can be the very basis for the creation of trendy multi-layered images. Together with United Colors of Benetton we tell you, in combination with what things it will look most advantageous and spectacular.

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Lenses, as we know them today, appeared in the twentieth century - they were originally made of glass, then plastic replaced it, and more recently, silicone hydrogel. Now properly selected lenses are absolutely safe for the eyes, but still many are confident that the lenses can dissolve or stick to the eye.

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For many, traveling is comfortable hotels, good weather and standard places like the Louvre or the Colosseum. But all the interesting things often begin outside the usual places where tourists are gathered with cameras. On such trips it is important to see and experience the maximum. Therefore, together with the Acuvue brand of contact lenses, we spoke with three girls who went on extreme trips to Africa, Colombia and the mountainous regions of Tajikistan.

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How to cope with difficulties and achieve your goals? Together with the Klorane brand, which keeps hair color stable, we spoke with Ekaterina Fomina, a correspondent for Novaya Gazeta, and Anastasia Cherepanova, director of the Life as a Miracle Charitable Foundation. The girls told us about fortitude and what they say to themselves in moments when they want to quit and run away.

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In our harsh lands, summer pleases itself by the fact of its existence, but still it is nice to have a couple of additional reasons for a good mood. As part of the joint project Wonderzine and Play With Time, we have chosen 10 summer Instagram accounts, which emanate warmth and carelessness - they will brighten up the wait for a vacation and simply make these long-awaited three months more pleasant.

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