Popular Posts

Editor'S Choice - 2024

What you need to know about professional cosmetics INGLOT

IN RUBRIC "HOW TO COLLECT THE COSMETIC"We talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for her.

Wojciech Inglot was a chemist by education and did not plan to invade the cosmetic industry. After graduating from the Jagiellonian University in Krakow, that is, a little more than thirty years ago, he engaged in the production of fluid for washing tape heads, then released a deodorant, and then engaged in cosmetics. The company developed peacefully in its native Poland until 2006, then opened its first store abroad and began to grow at a rapid pace (now INGLOT has more than 500 corners and stores in Saudi Arabia, Chile, Spain and other countries).

The next milestone in the history of the brand pulls on a historical joke. When Inglot put on a flow of useful nail polish O2M (he passes the air to the nail plate and thus does not dry it), he had no idea that he would conquer Muslim women. The fact is that in Islam, ritual ablution before prayer, wudu, is considered mandatory, and the presence of varnish on the nails does not allow it to be done according to all the rules. It didn’t bother some women, but others tried to find out if it was possible to perform voodoo without erasing O2M. The same question was asked by a student of Sheikh Mustafa Omar, a cleric and teacher at the Islamic Institute in California, and found out that2M really lets the water through, so quality washing with it is possible. After this experiment, sales from INGLOT increased, and in a press release O2M appeared mention of the halal certificate.

INGLOT call themselves one of the leading manufacturers of "color" cosmetics, and this could not be more precise wording. There are really enough colors in their palettes: in total, the company has developed more than 1500 shades, of which 450 are lip products, 600 are for the eyes and 350 are for the face. The brand encourages emancipation in the make-up and grants the right to customers themselves to collect the favorite shades in the palette - just as MAC and other professional brands do.

Unlike colleagues, INGLOT sets more affordable prices. The undoubted advantage of Polish cosmetics is a rich assortment in terms of not only color, but also types of products, many of which, if not unique, are difficult to extract outside the range of INGLOT. For example, waterproof pink, red, yellow AMC eyeliners, which are great for graphic accents. Or weird lipstick. Or almost indecently sparkling sparkles. With a “normal” make-up, the brand is all the more normal, you can find tonal, blush, mascara, powder for contouring the correct cold tint and the necessary accessories like brushes, disinfecting spray, curler and so on.

INGLOT stores are in many Russian cities, including Moscow (the newest one is in the Atrium shopping center). In addition, there is an official online store. Prices, as we said, are reasonable: crumbly eyeshadow - 750 rubles, holographic lip gloss - 1000, a set of 14 brushes - 6500.

Watch the video: My Favourite Must have Inglot Products. TOP 10 (April 2024).

Leave Your Comment