What to do in summer: 12 new collections of cosmetics
margarita virova
As part of the pursuit of the latest trends brands are experimenting with summer makeup collections: every year non-standard means, new textures and packings appear more and more often, and colors can be anything you like - and not just bright. We show the twelve most interesting limited editions of this summer.
Smashbox x Vladamua Petal Metal
Available from April 2018
The Smashbox collection, created in collaboration with the permanent muse of the brand, makeup artist Vlada Haggerty, is entirely devoted to metallic shine - and this applies not only to the shadows, lipsticks and highlighters that we already used to see in such a texture. In the "metal" version they even released the classic primer Photo Finish, and also added a finishing spray with a shimmer to the collection. It is on the shining products for the face that we recommend to pay attention to the most courageous, but among the products for the eyes and lips there will be beautiful and easy to handle. The collection is made in a pink-gold range, the fashion for which is not going to go away - at least in the instagram, whose audience Smashbox successfully attracts.
Inglot x Jennifer Lopez
Available from April 2018
A professional brand together with Jennifer Lopez has released a very large collection of cosmetics - there are about seventy products of various shades and purposes. However, it turned out quite in the spirit of a diva: there are no bright colors and means of attractions here, but there are a lot of lights, nudes for every taste and basic means. All products of the limited collection are produced in the usual for the permanent range of the brand system Freedom - from the favorite shades of Jay Lo you can assemble your palette with reps
MAC Mirage Noir
Available from May 2018
Unlike the crazy palettes invented for MAC by Jeremy Scott, the main summer collection of Mirage Noir looks surprisingly calm, and the theme has helped to fit a lot of non-standard shades for the summer season. The brand is inspired not by the sun, sand and water, but by the summer night - therefore there is a lot of soft radiance and deep shades. The Shimmer was added to the Face & Body Foundation tonal tools for this collection, and the new edition of the shining Extra Dimension powder turned out to be entirely bronze; muted brown lipstick with glitter Noon Noir looks like a work of art. In Russia, sales of the collection are expected in early June.
YSL Urban Escape
Available from May 2018
Another YSL collection dedicated to summer in the city - this time there was no graffiti and other "youth" chic. The colors hint rather at the asphalt-drenched in the sun, the blue sky and a leisurely walk. Accents are suggested to leave on lips and cheeks: light textures appeared in rich deep shades - Kiss & Blush tint and Rouge Volupté Shine glossy lipstick. The traditional Couture Eye Palette palette was a good success: it was made in a gray-blue color scheme, which can be performed with light, radiant makeup, and with all the shining smokey. First of all, you need to hunt for the perfect pastel gray tint of La Laque Couture varnish.
Dior cool wave
Available from April 2018
The brand with special effects reveals a clear summer theme: a lot of color, a lot of products with surprises. Lazy around the pool is offered with a new translucent blue shade Lip Maximizer, but this is not the only “coolant” in the collection: a pleasant tingling was added to the effects of cream shadows in sticks. Not without the next issue of five-color palettes: this time there are two of them, and both work out the most relevant shades of the year. It is offered to choose between a red-brown set of Heat Up and a beautiful blue-gray-blue gamut of Cool Wave.
Guerlain La Petite Robe Noire
Available from May 2018
The collection of makeup La Petite Robe Noire was created based on the best-selling fragrance of the same name (be prepared for a bright fragrance), but turned out to be much bolder than the original source. Liquid matte lipstick, which the brand calls "lip ink", came out in dark and nude shades, and experimenters are invited to try a blue tint-transformer, which can be applied under any other lipstick to make its color colder. In the wake of the universal playfulness, an eyeliner with a roller instead of a brush was added to the collection, but a much more sensible product for a quick make-up looks like a stick with mascara and highlighter.
Fenty Beauty Beach, Please!
Available from May 2018
In the summer collection of the brand Rihanna there was no place for frosted products - and no compromises at all. Before running Beach, Please! all fans of the brand admired the Body Lava liquid body highlighter, and now it is proposed to supplement it with Fairy Bomb powder with a nice powder puff. The Killawatt highlighters with a foil-finished finish come out in cosmic shades, and the Lip Luminizer lip glosses are sold in sets of three pieces - in order not to let the buyer get bored. By the same principle, liquid shadows in gold and bronze are issued in double-sided sticks - it is convenient to mix metal textures in different ways.
Dior diorshow
Available from May 2018
A separate bright collection of Diorshow is devoted to eye makeup - and it really was not embarrassed to add colors to it. Among the shades of the On Stage Liner eyeliner there are pink, yellow, blue, bronze, waterproof mascara Pump'n'Volume also made a color. Importantly, all products are fairly well pigmented in order to paint art on the face as well as Bella Hadid’s collection advertising campaign. A beautiful addition to the spirit of modern make-up - a very durable eyebrow tint with a comfortable bevel brush.
Kiko Milano Gold Waves
Available from April 2018
Another collection dedicated to gold and tan, was released at Kiko Milano. It also turned out to be a roller liner - and for now this is an opportunity to try an unusual form factor for the lowest price, moreover, not only in black, but also in blue, gold and brown shades. Otherwise, it seems, without any surprises: in the summer edition you can find pink and gold highlighters and liquid shadows with a metal texture, which are very good for the brand and are announced in almost every limit.
Giorgio armani neo nude
Available from June 2018
The brand is famous for its comfortable and really invisible textures, ideal for nude makeup, and by the summer of releasing another set for unobtrusive skin experiments. Both highlighters, bronzers and dark sculpting tools are produced in liquid format - it is assumed that the plastic texture will be easy to apply with your fingers. For the effect of "shine from the inside" is not a liquid product, but a dry one: Neo Nude compact powder promises to create an inconspicuous coating and is well suited to combine it with an abundance of cream products.
Clarins Hâle D'Été
Available from April 2018
Clarins released what seemed to be the necessary summer tools, including another version of the bronzer, which lasts for about an eternity - but also not without entertaining and just pretty products. A four-color set of pencils for eyes and lips, released in the form of a nostalgic pen with several rods, is responsible for the make-up in one motion. Caring lip gloss oil in the summer collection comes in three new shades, including mint and blueberry. All products balance between the main cosmetic trends: easy to use, bright and moderate.
Chanel Electra Transparency
Available from May 2018
Right now, you can sweep another excellent edition of the Les Beiges nude collection from the shelves, and later a summer collection will appear in the stores, obviously holding a course to tanned skin. This time, Lucia Pika did not shock shoppers with unusual colors, but the collection turned out to be complete, focused on ease of application and very viable - it’s easy to imagine how to use all this red and bronze magnificence every day. On the translucent four-color shade there is a pattern in the form of sand dunes. Another compact product is the Palette Essentielle Été palette, which includes a highlighter, rouge and tint for easy sculpting.
Photo: Smashbox, Inglot, MAC, YSL Beauty, Dior, Guerlain, Fenty Beauty, Ile de Beaute, KIKO, Armani Beauty, Clarins, Chanel