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Editor'S Choice - 2024

Milan Fashion Week: Day Three

At 8 am, people are already crowding around the palazzo on Senato Street, where Max Mara took place yesterday, and the day before yesterday - Alberta Ferretti, although before Moschino, the first show of the third day of Milan Fashion Week, there was still a half hour. In the corridor on the backstage, a girl in a knitted hat and huge glasses knocks me down, she apologizes and runs on. Only then I recognize in her Arizona Muse. Makeup artists and hairdressers are already working. Do not even yawn model. The main make-up artist of the show Tom Pesho (M.A.C) gives instructions and simultaneously hurries his colleagues. Half of the models have a Proenza Schouler bag-bag on a chair, and in front of each is a large bottle of water on the table.

Tom Pesho says that the image in the show is inspired by girls from high society of the late 50s, and the shadows in the eyes will repeat the silhouette of cat-eye glasses, which can also be seen on the catwalk.

Makeup artists talk to the models so they don’t get bored: one of them asks a red-haired girl, who looks to be about 14 years old, where she’s from. The model says that she is from Germany in general, but has been living in New York for half a year already. "So how do you like the big city?" “I miss my mom,” she replies.

The show itself was usually delayed. Guests are treated to coffee, muffins and cakes in the form of Moschino branded hearts. The room itself is absolutely white, with transparent plastic chairs arranged around the perimeter. In exactly the same scenery were shows that were here before. The age of the building is given out only by the corridors: there you will see lime of the 17th century sprinkling on it.

After the show, models come out almost together with the audience - they are rushing to Antonio Marras. In the building of the La Triennale di Milano design museum, where the show takes place, all the bloggers again remove Vogue L'Uomo editor-in-chief, Giovanna Battaglia, who has a bright green leather coat and sandals in large rhinestones.

The show of Antonio Marras was dedicated to the mother of the designer, whose portrait could be seen on the back of the podium. Judging by the talk in the shuttle, many confused her with Edith Piaf. The most impressive moment in most shows is the final pass of the models, and Antonio Marras did not disappoint here either.

On Etro there were a lot of people, and Russian was already on the way. In terms of the number of Russian editors and stylists, Etro seems to have broken the Gucci record. As a souvenir, anyone who received an invitation without a ST (Standing) mark was entitled to a branded brand pillow. And even Evelina Khromtchenko took one for herself.

In parallel with the shows and presentations. Most editors ignore them, and if they visit, they remain for a very short time. As well as shows, presentations are held every day, mainly from opening stores to closing. Most often they are satisfied with the brand shoes.

At the opening of the new Vic Matie store, Japanese DJ Fujiko Takasugi says that in the evening everyone will be at the Punks Wear Prada party, where she also plays. However, only those who can afford to miss the first few shows in the morning go to parties.

Text: Dasha Pearls and Dali Imedi
The editors thank M.A.C. Cosmetics and Bosco Di Ciliegi for their help in preparing the material.

Watch the video: WHAT THA FASHION?!: MILAN FASHION WEEK'S THREE-BREASTED MODELS HAVE US SEEING TRIPLE (May 2024).

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