How social advertising has become frivolous
One might think that with millennial society worn, like a chicken with an egg - by and large, the way it is. The number of tips on how to better behave with generation Y employees (representatives of Z, to our cowardly joy, do not constitute a big competition - not enough tough ones yet), is increasing in progression, and the heads gradually understand that it’s important for young people to work efficiently and with pleasure. approach them. Outside the office, shaking people up for useful work is now difficult, but the most interesting social initiatives stand out even in a huge amount of information: recall at least funny Movember, with which participants for 10 years attracted more than 118 million dollars for treatment and research of prostate cancer.
The state of the environment of activists is worrying no less than the health of people - the trend for the environmental friendliness of everything and everyone has only been gaining momentum lately. Stars strip to save fish; SPLAT, Murchison-Hume, Method and other companies produce harmless cleaning products and cosmetics in biodegradable and recyclable packaging; brands of clothing have long been mastered eco-friendly fabrics, and even porn sites advocate planting trees. And the title of the most popular eco-friendly campaign in 5 Gyres seems to be taken away by The Envolve Project with its #donatewater project.
#Donatewaterproject - two beautiful and funny videos, reminiscent of what a valuable resource is clean water and how to be careful with it. They are distinguished from many social advertisements by the quality of the videos themselves - designers, people from the film and fashion industry and artists work in The Envolve Project, so the videos are not only instructive, but also beautiful. In addition, the team is aware of the influence of social networks and develops content with an eye to them: it is through Instagram, Facebook and Twitter that she wants to convey her ideas to people.
The Envolve Project is not only concerned about the environment: the third video they devoted to Alzheimer's disease. The clip (the corresponding hashtag - #endmemoryloss) is a family archive, which in the middle of the recording starts to glitch and at the end tsanovitsya just a black screen - a simple, but effective metaphor of a known disease. The team has so far nine areas in which they educate the Internet: The Envolve Project collaborates, for example, with water.org, activists of Pink Ribbon, the campaign "Get Yourself Tested", which, under the wing of MTV, encourages young people to take tests for them STDs. In general, The Envolve Project seems to us to be the very organization that is currently in short supply: socially responsible, capable of bringing a young audience to dialogue and skillfully using social network resources for a good cause. With such charity, as they say, we will win.