Back to the USSR: New Old New exhibition in the gallery "Triumph"

DANILA POLISH

artist, model

"At the exhibition opening day in Paris, I lay in a wooden box from under the works in a plastic bag. I lay beautifully for a very long time, about forty minutes. At one point, everyone even panicked, asked to come out. Just if I hadn’t been there, I I would definitely get drunk and make a rwak. The best comment I heard at the opening day is a phrase by a huge black guy, very succinctly expressing everything that happened there: “It's fun!”

I met Zaitsev a long time ago, it seems, it was in the “Gostiny Dvor” at the Alena Akhmadullina show. I was beautifully dressed then - I was wearing black tight pants by Masha Zheleznyakova, Benetton, Dior boots, a black lacquer corset, a green-purple Versace dress, in which Naomi Campbell was shot, and the most complicated hairstyle for a man - a fringe with a ladder. Zaitsev was sitting right in front of me and obviously he was of my appearance. I remember, then even Doletskaya asked why I look like that. I replied: “Why not?” “Oh, well, okay,” she said.

It is easy to shock, shock, but in order to create a good emotion, so that a person smiles, at least relaxes a little and just enjoys, for this you need to convey such pure emotion yourself.

In the shooting of this project, I realized what art is, what it is expressed in and what a person feels at the moment of creation - it is passing emotions through oneself, if I may say so. There was no clear plan of images. I never thought about what they should be. Everything was born spontaneously: you take a thing, put it on yourself, look in the mirror and experience, remember some story, emotion. Each image is fed by a certain state, as a rule, positive. And when you see the viewer's reaction to this or that picture, you realize that this is a 100% hit. And it seems to me that the ideal reaction of a person after viewing an exhibition is if he goes and eats a cake, for example.

The most ridiculous picture was taken of super-strange energy at the moment when there was a very unusual atmosphere on the set - Dima had a two-kilogram piece of mirror on his head, after a second the main light burned out. I looked super stupid, but we kept shooting. And when after five minutes they saw the result on the computer, everyone was hysterical. True. Everyone rocked the press with laughter.

In many ways, this project is an adventure in which friends and colleagues believed. And objectively it seems to me that the project will remain in history. Even if people want to forget about it, they definitely will not succeed.

Of course, I was very lucky that my father was an artist. He is the strangest person I know, but I learned a lot from him. He confirmed my idea that if you are an artist, well, or consider yourself as such, you should do things that inspire you, from which you yourself will be repulsed. And if you did a really good job, you will review it, admire it. If you do not do this, then you either have complexes, or the work is not good. I am proud of this project! This is a brilliant thing! The strongest patriotic moment of Russian fashion. "

NATASHA OWL

stylist

“Zaitsev is too big and long history for me, and this project is something like the completion of a karmic circle. Once I worked as a model in Zaitsev’s house and quietly gave it a kick. He made quite a powerful impression, which, frankly, really wanted to hurry to get rid of. But nevertheless it was a chic experience in the present, even if it was a Soviet fashion house, an experience that had long given no rest and so was realized.

For me, this is partly the preservation of the story about these incredible things, but by inventing and creating a project, I did not really think about the past and the present. There is the concept of living water and dead water. So, very often a lot of what is happening - people, events, things - this is dead water. And you want to look at many things as living things that can exist by themselves, apart from their history, and remain new and relevant tomorrow.

Zaitsev is, of course, an archetypal character, and it is interesting to work with archetypes. The only thing is that almost all of them, say, are a little worn out, and Glory is still not very much - including due to the specifics of the Russian fashion industry, or rather, its absence.

When you are conceiving a project, it is very important to find a team not just like-minded people, but adequate partners, professionals who are able to work with your idea, develop it and, importantly, bring it to the end. So there was a photographer Dima Zhuravlev, who, I believe, perfectly coped with the task.

For some reason, no Russian glossy magazine decided to publish this shooting, considering it too bold, but nevertheless we implemented the idea in a much larger format - now our work is exhibited in galleries. "

VLADIMIR BORDO

producer, Vconfession agency

“It’s a pleasure to work with Zaitsev’s house! You know how it happens in a post-Soviet institution in which nothing (not even smells) has changed, even the secretary, to whom she hasn’t phoned and who never remembers anything, but then recognizes you by her voice. It was difficult to contact through this secretary, so I had to go to extreme measures: they found his mobile, I called and told about the project. He liked the idea very much, but he, of course, bought Danila.

They shot the project in two stages. The first seven pictures that were originally made for the Vconfession site were taken in one day directly at the Zaitsev Fashion House, which smelled slightly of naphthalene. The result of the shooting exceeded all our expectations. So much so that we decided to work on and make an exhibition. The second stage of filming took place in the studio of Anton Grechko, and we were very inspired by the view of the monument to Peter from the windows of the studio. There are 25 photos and videos in the Transatlantique Gallery. I must say that a lot of people worked on the project: this is Masha Efremenko, who made make-up and hair in the second part of the project, make-up artist Savva, Lesha Yaroslavtsev - he also worked with hair, Andrey Nikolaev, who mounted the video. "