What you need to know about personalized cosmetics IOMA
Under the heading "how to collect a cosmetic bag We talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it.
Today, under the heading mark, unusual for its proximity to information technology. IOMA is the brainchild of Jean-Michel Karam, an engineer who manages to do both microelectronics and cosmetics at the same time. At first, however, there was no talk of "banks": Karam graduated from the French National High School of Electrical Engineering and Electronics, then became a doctor of science and a year later founded his own company MEMSCAP to work with microelectromechanical systems (they are used to create microchips).
In 2002, the history of the IOMA brand begins: Karam applied his company's achievements to research in the field of dermatology, cooperating with the company INTUISKIN. Before the brand and product line was formed, it took a full ten years, but now it can boast the most personalized approach among cosmetics manufacturers. This became possible because with the help of the very microelectromechanical systems, or MEMS, it is possible to carry out a comprehensive analysis of the condition of the skin and use these objective indicators to choose a care system. Yes, there is more or less custom care on the market: for example, the Sepai brand offers to “collect” your cream with serums, while you only need to take into account your own feelings and recommendations of a consultant, but IOMA took a new height and, most importantly, justified it.
In places where the brand is sold, there are scanners that diagnose the skin in a few minutes. Devices can assess the damage to the skin from ultraviolet rays, its tendency to inflammation, susceptibility to aging and other signs important for the appointment of specific funds. The IOMA line is built in such a way that it is immediately clear which weak points will affect this or that tool. For example, if your skin lacks moisture, you need to pay attention to the series labeled "1" (no difficult and obscure names, which also adds friendliness), the "seven" will help you to get rid of the black dots, and the "six" will deal with the fat shine. In addition to the lines operating in the agreed seven areas, the brand offers to mix individual day and night creams, Ma Crème, which the consultant will prepare in front of the buyer’s eyes after the diagnosis issued. In general, IOMA looks like an ideal option for those who are unaware of the needs of their skin or who doubt the effectiveness of their current care. By the way, it is recommended once a month to undergo free diagnostics by the brand’s devices - so that care is as urgent as possible.
The brand appeared in Russia at the end of last year, now it is sold in stores "IL DE BOTE". Prices of the seven main lines, if not compared with the mass market, are average, discomfort can only be caused by the price tag of an individual Ma Crème - on the other hand, it costs no more than “serious” means of Chanel and Dior.
