Moscow brand Nebo: Dresses with embroidery, corsets and coats

IN THE WEEKLY RUBRIC "NEW MARK"we present young designers and tell them where and why to buy their things. Our hero this week is designer Olesya Shipovskaya from Moscow. Together with the team she makes unusual dresses with bright embroidery, comfortable trouser suits and other things.

The history of the creation of the brand Nebo, behind which stands the designer Olesya Shipovskaya, is not without remarkable moments. At the age of seventeen, the girl arrived in Moscow from Vysokovsk, entered the faculty of tourism management, and worked as a waitress at night. In parallel, she went to the Boris Shchukin Theater Institute, but soon she had to give up the dream of becoming an actress - it was too difficult to combine studies in two universities.

"I was born in a very small town, and there was no talk of any fashion there. All my childhood and youth, my experiments in dressing caused only ridicule. And in Moscow I again wanted to do it," Shipovskaya says. Thoughts about creating your own brand came at a not the easiest life period: right after the divorce, she found herself in a difficult situation and for the first collection she was forced to take a loan of 13 thousand rubles. She started the designer, relying only on herself: she bought the fabric herself, sewed a few things (at first it was just skirts and accessories) and, acting as a model, shot the first images. She herself packed and delivered, meeting with clients in the subway. Gradually, the brand began to grow, and soon a seamstress and a small showroom appeared. The girl owes her success to the team and social networks: the efforts of the PR director have shot the book and established cooperation with the Tsvetnoy department store.

Today, all materials are ordered from suppliers through Moscow agencies, and accessories and fabric come from Italy, France and Germany. Olesya also strives to start working directly with foreign suppliers, although this requires much more time and volume for which the brand has not yet reached. Things are being removed in our own shop: keeping the staff is not easy, but the goal justifies the means - you can always check any stage of work, fix the seam if the designer does not like it, or make a dress for a regular client in one day.

The brand has already released three full-fledged collections, and all of them are united by brevity: these simple things will easily fit into any everyday wardrobe. At the core invariably remain voluminous coats, bright dresses and cashmere sweaters. The girl herself says that she does not seek to blindly follow the global catwalk trends and is not looking for inspiration in "grandma's chests." This earthiness was the key to the popularity of the brand.

At first, I was afraid that nothing would work out: there was no funding, basic knowledge, or a clear understanding of how to work in this area. But this was also a plus: I did not know how to do it “correctly,” and acted intuitively. Now the most difficult thing is to reorganize to a new, more serious level: now we need to look for a manager, since it is hard for me to combine organizational issues with the creation of collections. The most important thing for me now is to achieve a decent quality of things, to strive to ensure that each new collection is better and more difficult than the previous one, to learn how to manage the staff. It is difficult to combine commerce and your personal desires in terms of creativity - not everything that you want to implement will be sold. We must be able to maintain a balance.