Marina Nikolaevna, Buyer and Ideologist Items
The heroines of the first Wonderzine publication do different things - they edit magazines and websites, open stores, invent clothes, arrange meals, sing in a group, do art and manage international companies. One thing unites them - everything that they do causes the processes around to accelerate. They are energetic, professional, self-sufficient and attract the same to them. No wonder almost everyone asked the question "What girls inspire you?" They answer that they do not know how to equal people who they personally do not know. But on their own equal other girls who will become our heroines very soon.
How has the fashion industry changed since you started working in it?
I came into fashion from the environment of programmers, librarians and museologists - to girls who look in the mirror a little more often. How is the industry changing? Even ordinary consumers have ceased to be afraid of experiments, for example, now the inhabitant is no longer surprised by the word "vintage." In general, the restaurant sphere has most clearly changed in Moscow: look at how many beautiful little ideological cafes like Buterbro have opened, past which it is impossible to pass.
Now we have enough content in our Items to stop chasing after names and take on the image of our company itself. The time has come to cut off the unnecessary, leaving the best and most valuable - these are our plans for the near future. Of course, development also should not stop - so we are opening a new shoe store Folklor, the preparation is already well underway.
What girls inspire you?
I admire the projects that make Olya Malysheva, Nastya Kolesnikova, sisters Bondarenko, Sasha Boyarskaya, Lena Kamai and a dozen more beautiful girls - they all deserve unlimited respect. They are true to their convictions, do not surrender to obstacles and do better than us and the whole city around. I do not watch the media faces very closely, I rarely remember the names of singers or actresses, I can only say: "That redhead was nothing." My friends inspire me the most.
What do you miss in Moscow?
I am saddened by the attitude to the architecture of the city: this massive building with squalid buildings sometimes causes tears. Negligence does not like it either: all these garlands scattered in trees, the frequent absence of a simple and necessary thing - litter bins. All saves the summer, the best time in Moscow. Gorky Park needs a little resettlement: there are now many people even on weekdays.
What should be a modern girl?
For the sake of fashionable trends and a cosmopolitan world, she should not forget about family values - nobody has canceled their importance. You need to have your point of view, be able to defend it and not follow the fashion that will take place tomorrow. The main thing is to listen to yourself and have will power. Do not forget that you are a girl and work - this is not (or not all), on which life is built.