Reasonable consumption: Ethical brands and shopping rules

More and more people adhere to the concept of responsible consumption. Even though we cannot change the fashion industry globally and immediately, we can change our own consumer habits to begin with, and the industry will eventually have to respond to this. We tell how to become a responsible consumer, what to look for when buying new clothes and why second-hand are our best friends.

How to become a responsible consumer: 6 basic principles

"Sustainable fashion", that is, ethical fashion production, attentive to the environment and guaranteeing humane and fair working conditions, until recently seemed a rarity that a narrow audience supports. However, he was quickly picked up by completely different designers and brands: H & M urged the singer MIA to advertise her collection program, adidas make sneakers from garbage raised from the ocean floor, and Emma Watson walks onto the carpet in a dress Calvin Klein and Eco -Age from recycled plastic bottles. Leaving a new trend is not going anywhere.

From hand to hand: How resale saves the world from overproduction of things

Over the past couple of years, it has become completely clear that consumer patterns of people have changed dramatically: uncontrolled shopaholism and ostentatious luxury have become movetones, impersonal normcore - a new philosophy of life, and the concept of "better less but better" is the motto of many modern people.

Nothing to wear: Why things got too much

We live in a world where a lot of things have become, and every day their number all adds up. On the one hand, now our choices are almost endless - choose what you prefer. On the other hand, when there are too many options, we get lost, confuse the really desired and imposed from the outside and eventually we leave with the purchase and the feeling of frustration, worrying whether we made the right choice.

Mass market and haute couture: 10 ethical brands

Few people are ready to buy clothes simply because they are made according to all the rules of ethical production: to become a real object of desire, a thing must be beautiful and really please the buyer. And since all people have different tastes, there are a lot of ethical brands so that the movement of responsible consumption can become really massive, there must be a lot - and they must offer a diverse range.

The theory of small expenses: How to save money on buying clothes and not to suffer

It seems that we began to spend much less time wandering around huge malls and random purchases between the escalator and food court, but we order things from online stores. Those, in turn, acquired their own publications with full-fledged editors. Thanks to their work, we began to make purchases more consciously, but in fact we only wanted to want more. Subordinate and social networks with their celebrities. Their snow-white sneakers, perfect cashmere sweaters and jeans in sequins are hinting: it's time to go shopping.

Braventru: A brand advocating reasonable consumption

Novice designer Alina Kovaleva, the creator of the Braventru brand, whose name is an abbreviation of the phrase "Be Brave and True", advocates the rejection of the mass market, with its millions of copies and the pace of conveyor production. Its audience is people who advocate rational consumption and meaningful production.