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Editor'S Choice - 2024

To whom to subscribe: The Q qip earrings, rings and pendants

CONTINUE TO TELL about decent accounts in social networks through which you can view the whole world.

Natalia Malykhina, a designer in 2014, founded the remarkable Russian minimalist jewelery brand in 2014. She now lives in New York. Instagram, according to Natalia, is the main way to promote the brand: "If in Russia it works more as a channel for finding new customers, then buyers also find me in the Western market through it." So, thanks to the account, stylists Garans Dore and Allure US are interested in the Q.

The designer herself oversees the ribbon, diluting photographs of the decorations with pictures of beautiful interiors or inspiring sculptors. There are no strict rules: "I just pretend whether it will look beautiful together," says Natalia. Attentive approach and still lifes with concise, but noticeable decorations - something for which it is worth signing.

Watch the video: 2018 Ideas Conference - Full Event (December 2024).

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