Bookmarks: What to buy in The Corner online store
WONDERZINE DEADS, how the famous online stores are arranged: what to buy and what to look for when delivering. This time we are exploring the project The Corner.
The Corner was launched in 2008 as an online men's clothing store, and a year later it was joined by the women's department. The retailer is part of the Italian company YOOX - the giant of online commerce. Although Net-A-Porter is one of the most well-known virtual luxury stores, The Corner is not inferior to it in the range of brands or delivery options. Moreover, last year it was rumored that YOOX was going to purchase Net-A-Porter and in this way almost monopolize the fashion market on the Internet. However, Natalie Massena refused to sell her brainchild and continues to compete with the enterprising Federico Marchetti.
It was Federico Marchetti who founded back in 2000, yoox.com - the world's first online service that allowed European customers to buy designer items from past collections. In those days, online shopping was not so commonplace, and, of course, the idea of Marchetti sounded doubtful. An Italian businessman was one of those who changed the minds of wealthy customers and made them believe that buying a Burberry trench with a mouse click is as prestigious as going to the boutique to get it. Federico claims that creating an online retailer was his dream, for which he quit his previous job as an economist and got into debt. Year after year, the “dream” gained momentum, and the site took on new horizons: first the United States, then Japan, China, and from 2006, and Russia.
Having securely secured YOOX in the world as a service for the sale and delivery of clothing, Marchetti introduced in 2008 the second project of thecorner.com, which was distinguished by a selection of brands and things aimed at a more advanced buyer. No matter how brilliant the economist Federico was, he understood that the main thing in an online boutique is the product, that is, the brands. The Corner relies on new names and brands and supports young talents. Since 2011, the store has been cooperating with Vogue Italia, the CFDA award and presenting collections of young designers on the site. In addition, The Corner supports the finalists of the Paris National Association for the Development of Fashion Award ANDAM. Retailer has already attracted to the creation of limited collections of designers Hussein Chalayan, Alexander Herchkovich and others. As for the interest in Russian stamps on The Corner, in 2012, Vika Gazinskaya’s items were successfully sold on the site. The Corner is divided into sections "For women" and "For men", and each of them has subsections "Designers", "Clothes", "Shoes", "Bags", "Accessories", "Ideas of style" and "Guide on gifts. " By the way, in the same year, Marchetti launched a third project - an online store entirely dedicated to shoes, Shoescribe.
"It took a lot of effort to convince some brands to cooperate with us. It helped that I was Italian. I could even agree with French brands because we have a lot in common in culture, and not only language. We understand their needs, interests, even to some extent, their ego. Today, online shoppers want to buy goods quickly and without problems, because they value their time. People like to order goods online also because the search gives them pleasure, because web is a real horn abundance! possible spine to get fast and high quality results, have fun, completely surrendering to the exciting investigations - that is what motivates people to buy online I think that the current generation of twentysomethings will still spend more time online and less and less to go out into the real world. ".
Designers A-Z
The company tried to simplify navigation through the site. In alphabetical order, the site contains a solid list of brands with which thecorner.com cooperates. The section in turn consists of four headings: "New", "Luxury Brands", "Actual Brands" and "New Names". The first list shows new arrivals to the site, such as, for example, Skinny-jeans Frame, sweatshirts with prints of Markus Lupfer and our beloved denim Marques'Almeida. Looking into the “Luxury Brands” rubric, you can find Maison Martin Margiela leather sleeves or cool Missoni scarf with a price that corresponds to the section name is 700 euros. The category "Actual brands" site creators, among others, attributed Acne Studios, Carven, MSGM and Opening Ceremony. Well, the "New Names" department is filled with stamps like Altuzarra, Each x Other, J.W. Anderson and Kate Middleton's favorite Roksanda Ilincic. Soon, we believe, the list of stamps will be replenished with astronomical things of the French Arnaud Vaillant and Sebastian Meyer - the creators of Coperni Femme.
Sections
All items in the store are divided into the usual categories "Clothing", "Shoes", "Bags" and "Accessories". In the Shoes section, you can buy MSGM lacquer booties, bright Kenzo sneakers and Rick Owens stockings, in Bags you can find Marni classics for every day, and in Marc by Marc Jacobs zipper backpack and even a red one in Accessories. Moschino quilted handbag based on McDonald's. Among the accessories, hats and caps of the Italian brand Super Duper Hats deserve special attention.
"Ideas of Style"
The Corner service not only delivers clothes, but also helps to choose them. If you are not sure which length of the skirt is the most fashionable now or what thing can become the basis of the image, then the "Ideas of Style" section is a help. Things are grouped by subject groups: from trends like cells and origami to the selection of basic things. The store’s stylists included Acne sweaters and trapezoid skirts, colorful MSGM shirts, flared jeans Marques'Almeida, Kenzo sneakers.
In the "Ideas of Style" section you can also find the store's lookbook and the short film "I Don't Know You" by the Italian actor and director Stefano Accorsi. The film tells a love story, and in the meantime the main characters showcase items from new collections that can be purchased at thecorner.com.
"Gift Guide"
The section is divided into price and thematic categories (leather, cashmere and mast-hevah) so that it is convenient to choose gifts for every taste and every wallet. In the "For him" section there is a minimalist Jil Sander embossed backpack or MYKITA metal-rimmed glasses. You can pick up a gift at the price of up to 200 euros: leather covers on the iPhone and iPad Maison Takuya, the top from the new Collection of Cara Delevingne Cara D x DKNY, as well as the McQ Alexander McQueen sweatshirt with abstract prints.
Delivery
The Corner delivers free of charge, and if the client urgently needs an order, he can receive it for 30 euros and within 3 working days. In this case, the buyer should be familiar with the customs policy of the country, since the amount of delivery may increase significantly. All things are sent from the warehouse of the company, located in Bologna. The principal position of the online retailer is that clothing travels the world in special packaging made entirely from recycled materials. Each product has its own original code, thanks to which the customer can follow all the stages of delivery.