Men test natural makeup
Men wear too makeup. On each model in the advertisement and participant of the TV program, it is there, apart from the fact that all the images of people on the big screen are digitally processed. And although the exterior can now be edited in different ways, the technique remains the same: everything that is needed is disguised, highlighted and corrected.
Claudia Lake is a makeup artist from the Contact NYC agency with 16 years of experience. She studied at the Fashion Institute of Technology and the Parsons School of Design at the Faculty of Fine Arts. Claudia's works appear just about everywhere: in adidas and Maybelline advertisements and in glossy magazines at the level of GQ and Vogue. She collaborated with icons of modern culture from Marina Abramovich and Paz de la Huerta to LL Cool J and Lou Reed. For our shooting, Claudia did an inconspicuous make-up - as you know, this is the most difficult task. “The biggest problem with natural makeup is to make it look like you don’t have any makeup on,” she explains. At the same time, the difference between the face "without makeup" and the face is really noticeable without makeup.
Conor Messinger
poet and translator
How it is done:concealer Laura Mercier, Embryolisse lotion, Make Up For Ever HD powder, Lucas' Papaw Ointment lip balm
Claudia Lake:I am an artist, so I always prepare the canvas - it does not matter if the client is male or female. This means that I start makeup with facial cleansing. Then I look at the skin and find out what it needs: everyone has different problems. They can be general dryness of the skin, peeling or, conversely, excessive shine. Some have very sensitive skin with redness. When I understand these features and ask the client more about them and their daily care, I cleanse my face, moisturize it with tonic and use a face and lip scrub if I need it. Then I moisturize my entire face, apply lip balm and a healing balm for damaged skin (if necessary again). I try to use as much as possible natural and soft means. For fashion shoots, I plan to make up, having studied the lighting, clothes and the desired picture as a whole. For television, you need a more persistent and obvious make-up - all because of the very bright lighting (you won’t believe how much makeup the TV hosts and program characters wear). For Conor, the most important thing was to remove the redness and even out the skin tone.
Prince terrence
Hussle Club frontman
How it is done:Kiehl's Facial Fuel cream, MAC Studio Fix powder, Lucas' Papaw Ointment lip balm, MAC Studio Finish concealer
Claudia Lake: Terrence's main problems are oily sheen and uneven skin tone. The possibilities of modern cosmetics and its wide palette allow everyone to find a tonal framework that fits exactly the color of their skin. Gone are the days when makeup was applied with a thick layer - HD cameras make not only wrinkles, folds and reddenings obvious, but also an excess amount of cosmetics. Therefore, the latter should not only look natural, but also perfectly mask everything that needs to be hidden. All products labeled "HD" reflect light well, and the powders have a finer grinding and they are better placed.
Tim Pioppo
vocalist of The Love Supreme
How it is done:Weleda Skin Food Cream, Laura Mercier Concealer, Lucas' Papaw Ointment Lip Balm, Make Up For Ever HD Powder
Claudia Lake: Tim has bruises under his eyes - not surprising, because he works day and night. I cleansed my skin with a mild remedy, moistened with an oil-free lotion, and applied lip balm. Then concealer concealed bruises and a cut at the mouth. Since the shooting was ahead, I powdered my face and tidied up my beard, but if Tim's task was just to look good during the day, I could do without powder.
Men who want to improve their appearance, you must first determine your skin type. All the necessary tools are a gel or soap for washing, a moisturizing face cream with an SPF filter (preferably no oil) and lip balm. The more natural ingredients in them, the better. It is necessary to remember that a sufficient amount of sleep, water and exercise also benefit the appearance. If you want to try concealer and powder, you can go to the nearest cosmetics store and ask for suitable samplers with you - in case you are embarrassed to apply them to the public. To determine whether the tool really well blends with the skin, you need to look at the face in different lighting (artificial and daylight).