Russian organic cosmetics Pure Love
IN RUBRIC "NEW MARK" Wonderzine talks about new and little-known brands of cosmetics that deserve attention. Our new heroine is Ekaterina Karpova and her Pure Love cosmetics.
Pure Love Story echoes somewhat with Agese Oils, about which we have already written: both girls decided to make cosmetics themselves after they did not find a suitable one for themselves. But if Emma Agiz stopped at just three products, then the Pure Love line is much wider: there are several types of creams and face tonics, hair care products, lotions and body oils, and even pleasant things like bath salts, aromatic candles and even spirits - such a thorough and thoughtful approach is extremely pleasant to us.
Pure Love is not just natural, but organic cosmetics. This means that all its ingredients (they are imported from Japan and Europe or used by Russia) have the appropriate quality certificates. None of the products contain silicones, parabens, sulfates; a separate question is the sterility of the packaging: cosmetics are made in the laboratory, and some funds are placed in bottles with dispensers - in a jar with a face cream do not have to climb hands. The shelf life of the funds, of course, is small - two and a half months, but this is understandable and only inspires confidence. So far, Pure Love has only conditional "female" cosmetics (shower gels and salt do not count), but a line will soon appear for men and - separately - for athletes.
About six years ago I decided to change my profession; There were many hobbies, but I couldn’t even imagine that I would ever seriously take up cosmetics. The first creams, of course, I did only for myself - before that I studied the literature and thematic forums for a year and tried to understand what was wrong with my then leaving. I was fascinated by this topic so that I finally decided to make a business out of a hobby, and this year I entered the Faculty of Chemistry at the University. DI. Mendeleev - I have serious plans. Pure Love stands out even among organic brands: the composition of the means is as physiological as possible - this means that many of their components help the skin to work properly. And of course, we buy only high-quality and certified ingredients and do not use parabens, synthetic bases and silicones - the cost price increases because of this, but we try to keep prices at an adequate level.
Where to buy Pure Love
Cosmetics can be ordered on the official website, and the brand fragrances can also be bought in the Physika showroom in Moscow (they will soon have a fridge with jars there). Delivery is carried out only on two cities, Moscow and St. Petersburg, and not less than a week after placing the order - all means are made by hand. Pure Love can often be found on the markets, for example, Le Picnic and Seasons - on their schedule better cope on the brand page on Facebook.
A photo: Anton Berkasov for Hopes & Fears