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Editor'S Choice - 2024

REN Clean Skincare: Restarting a Great Brand in Russia

Under the heading "New Brand" We are talking about cool, independent and big brands that have just appeared - or became famous for a long time and finally became available in Russia.

The iconic British brand REN has existed since 2000 and does not require representation in the beauty of beauty goggles: many of its products have become bestsellers thanks to reasonable and effective compositions - even today, for a brand with an eco-friendly image, this is an outstanding achievement. Another reason to remember about various cleansing agents, concentrates and creams was not the first restart. We hope this time more ambitious and timely.

Contrary to prejudice, from the REN range, owners of a wide range of skin types, including sensitive ones, can assemble a suitable line of caring products. Fans of cosmetics with active ingredients should pay attention to the night concentrate with AHA-acids (for human money!) Or oil with provitamin A. It's nice that a large part of the funds is not intended to renew the skin endlessly, but on the contrary - can strengthen its protective a barrier and to cope with the effects of an unpleasant cold season (for example, Evercalm cream, ideal for winter).

Anyone who hasn’t yet had time to appreciate the instant effect of the Flash Rinse mask with vitamin C. REN’s new inventions, Perfect Canvas serum, which prepares the skin for makeup, and Atlantic Kelp & Magnesium body products, added to the restart. Not the last reason REN wants to be distinguished from the ranks of its analogues is very convenient packaging. As a rule, most products are available in bottles with pumps and tubes, which allow the use of serums and creams in the most hygienic way.

Photo: C ult beauty

Watch the video: Inventor Showdown (April 2024).

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