More gold: 8 notable brands of jewelry - Russian and foreign
Jewelry is a very personal thing. Finding a product that you would like to wear without removing is not easy - but young jewelers willingly accept the challenge. It is nice to see that in recent years, many worthy brands have appeared on the horizon, not lagging behind the quality of their eminent colleagues. It is even more pleasant that behind each of their products there is a special story and work of a designer - some still make all the decorations by hand. We regularly write about new and outstanding brands of jewelry - we tell who else you should pay attention to.
Juliette Laloë
In 2014, Juliette Laloë was founded by Frenchwoman Juliette Avignon-Laloë after a car accident: the girl crashed into a tree, riding a scooter, and was bedridden for six months. During this time, Juliette had a new hobby, which a few years later she turned into a full-fledged brand. She learned the jewelry business herself and now continues to take lessons from the masters. Juliette produces products in small batches: he makes prototypes manually, and then sends them to a small studio in the south of France for revision.
In the Juliette lineup, you can find many noticeable jewelery that hardly anyone else can find - for example, surreal mono-merry, inspired by Jean Cocteau's illustrations (110 euros), and fancy gilded brass oyster earrings (190 euros). All decorations are available on the Juliette website.
CVC Stones
CVC Stones is a brand of man originally distant from the world of jewelry. New York financier Charlie de Viel Castell founded it in 2015. In recognition of Castel, his grandmother's memorable gift, an uncut diamond, inspired him to create a brand. At first, Charlie did not know what to do with him, but then he still found an unusual frame for him, combining a precious stone with another nostalgic object - multi-colored pebbles, which he collected on the beach while still a child. The result was delicate pendants-droplets interspersed with diamonds, rubies and other precious stones, beloved by Alex Chang and Selene Gomez. Charlie is also married to stylist and entrepreneur Vaness Treyne, who claims that the CVC Stones pendant is the only piece of jewelry that she never takes off.
On account of CVC Stones collaboration with journalist and Man Repeller founder Leandra Medin, as well as Venyx jeweler Eugenia Niarhos. Such products are not cheap: prices start from $ 1,800, but you can be sure that no one else will have such a pendant - Charlie brings all the stones from beaches all over the world. You can buy them on the site, as well as on Net-A-Porter, Moda Operandi and Barneys.
Charlotte chesnais
Charlotte Chesnais is another topical sculptural jewelery brand originally from France. She was founded by a graduate of the famous fashion school Studio Berçot and a colleague of Nicolas Hesquière of the times of Balenciaga (including she was responsible for the launch of the line of jewelery from Les Parisiennes) Charlotte Shesnes. After leaving Balenciaga in 2012, Charlotte switched to freelancing and began advising Kenzo, Mayiet, Maison Kitsuné and Paco Rabanne, and in 2015 decided to start her own business, refusing to go to Louis Vuitton after Nicolas. Charlotte’s experience and vision brought her instant success: in the very first year of the brand’s existence, she won the prestigious ANDAM award for the “Best Accessory Design” award.
Her favorite materials are silver and gilded brass. Of these, she creates concise bracelets wrapped around her arm, spherical earrings, choker necklaces and hairpins, inspired by the works of sculptors Constantin Brancusi and Alberto Giacometti, who wear with pleasure Lea Seydoux, Lou Duion and Nicole Kidman. Charlotte Chesnais products can be purchased on the website, as well as at the Moscow Central Department Store and the KM20 concept store - the earrings will cost about 255 euros.
Die motte
Die Motte is the Barcelona duo Anel Rinat from Almaty and Barcelona Astrid Schweizer. The girls met in 2016 at the school of jewelers. “We found each other at the right moment,” Astrid says. “It happens that you meet someone for the first time and you immediately realize that this is the beginning of friendship.” Together, Anel and Astrid founded Die Motte, which in German means “moth” - according to the girls, the insect symbolizes the idea of rebirth and femininity. This concept runs like a red thread through all the jewelry - on the Die Motte website, you can find thin earrings in the form of a female profile, chokers with a moonstone, and garnet rings with finger-twisting curls (the jewelry received the symbolic name Sisterhood).
Brand production is based in Barcelona, all the jewelry Astrid and Anel do by hand. As for the cost, designers are guided by their peers and girlfriends, so the price tag is more than fair - earrings, for example, will cost 55 euros. Products available on site.
Lara melchior
Parisian from the Bohemian Quarter Saint-Germain-des-Prés Lara Melquior adheres to minimalism in both dress and decoration. By education, Lara is an art historian, and the jewelry business caught fire when she tried to recreate the jewelry she liked at the auction. So the first collection of Lara Melchior appeared - the friends accepted it with great enthusiasm, and Lara began to take lessons in jewelery mastery. Soon her products were bought by the Colette concept store, and then by other famous stores around the world.
Most of all, Lara loves working with gold; she makes all the jewelry by hand in her Parisian studio. In the line of Lara Melchior you can find elegant monosurfaces ($ 1058), neat seals and ring cuffs with colored stones ($ 2,093), inspired by Gustav Klimt paintings. Lara considers jewelry to be the most personal and even emotional subject of her wardrobe and seeks to create timeless things that I would like to wear without taking off - and pass on by inheritance.
Copine jewelry
The brand with the speaking name Copine Jewelry ("copine" in French means "girlfriend") was founded by two friends: a graduate of the French business school INSEEC Lilia Hazhieva and architect Alyona Klimovich. Lily and Alena want customers to wear their jewelry not only on special occasions, but also every day, easily combining them with a simple T-shirt and jeans.
As for materials, the designers work with gilded silver, Japanese pearls and colored polymer - they come up with sketches, and jewelers are involved in the production. In the Copine Jewelry line you can find large earrings, delicate pearl pendants and gold-plated medallions bearing the names of their girlfriends — all this can be bought on Instagram.
Sumei
SUMEI is a brand of laconic decorations from St. Petersburg, founded by Liza Smirnova in 2015. The concept of SUMEI is minimalism. According to the designer, the jewelry is not obliged to be fancy and should rather serve as a “second skin”, and she calls her customers “girls and women who are smart in their choice of details of their image, calmly and not impulsively”. The brand fully justifies this application: in the line you can find thin rings, almost imperceptible chokers and bracelets on a chain, as well as earrings with neat pearl pendants that will be appropriate anytime and anywhere.
The prices for products are affordable: a pendant-coin will cost 2400 rubles, and pearl earrings - at 2200. SUMEI jewelry can be bought on the website or, for example, in Moscow "Sugar".
noon
Designer Sophia Armstrong founded noon in 2015. Her idea was inspired by her grandmother, who often brought original jewelry from trips to Mexico. The love of jewelry, along with the collection of grandmothers, was inherited by Sophia. Her favorite materials are silver and pearls. From them she creates neat rings with small pearls ($ 160) and sculpted earrings with pendants resembling pink lollipops ($ 240).
Sophia considers the sculpture to be her main inspiration, which is why her products trace the motifs of the works of Barbara Hepworth and Isamu Noguchi. Noon jewelery can be ordered online, it will take a week to make it. Sophia asks to treat this period with understanding, as she does everything herself.
