Wellcome: 7 outstanding brands that are now in Russia
This year, sales of a whole placer of brands started in Russia: some are well-known to lovers of cosmetics, others will have to try for the first time, but now they certainly won't have to look for legendary masks and lipsticks when traveling or waiting for packages coming in months. We understand why the newbies are so happy here and what they should run for first.
The near-brand mark from the Estée Lauder portfolio until June of this year got into the country in a roundabout way, often due to our vacations and business trips. The assortment of the fans learned long before the appearance of the coveted tubes on the shelves "Rive Gosh." The mark is based on the unity of science and nature (this is symbolized by the two trees on the logo), and earns on multimasking, which has just become fashionable.
To do this, the range includes cleansing, moisturizing and night-time masks in different volumes and for different skin needs. There is also the usual care, but also with cunning: if there is nothing in the line, then this should not be the case. For example, in a series for aged skin there will be an eye cream and for the face and there will be no cleansing mask, and in the same for young skin, on the contrary, they will miss eye cream.
Palette of shadows Sweet Peach, 3500 rub.
Merry brand Dzherroda Blandino and Jeremy Johnson with products for bold makeup appeared in Russia in October. In general, Too Faced is distinguished by means for an “instagram” make-up: eyeliner films with glitter, multi-colored palettes of shadows, lipsticks of the color of a unicorn tear. But we were traditionally brought nine sets of shadows for neutral makeup, a series of tonal tools, black mascara and persistent lipstick. Of the most daring arrived only
the same lipstick lipstick and a palette of glitter shadows. However, even so there is something to choose from. The famous "chocolates" (shadows with the smell of cocoa and in the colors of warming autumn desserts) are all good: with a palette, and durability, and ease of handling. The mascara makes the eyelashes voluminous and charcoal-black, the base under the shadow is not inferior to the famous primer Urban Decay, and the concealer merges with the skin and lasts until the evening. It remains to hope that the rest of the range will ever reach Russia.
We have already written about Illamasqua: at that time it remained only to dream of the arrival of the brand on the shelves of domestic stores. Now it is sold in "L'Etoile", and only the "Buy" button separates the pad-highlighters and primer-jelly. Illamsqua still masterfully produces timeless classics like red lipsticks, but it’s not famous for this: the brand makes delightful shadows with the effect of liquid metal, holographic highlighters, orange blush and
gel sculptors in stick. Again, not everything arrived (stores are generally afraid of green lipstick more than buyers), but so there is something to spend the last money on the eve of the salary.
And again - dreams come true. Charming Korean brand carefully counted everything: each Too Cool For School tool was created to surprise. It is difficult to find a person who can indifferently pass by illustrations with a dinosaur walking around the city or a huge cat's snout. For those who do not have a heart, other enticing things have come up: bending mascara brushes, CC creams with interchangeable tips (there is a concealer or
color corrector), foaming masks and other exotics. Each series has its own style of design, completely different from all the others. This magnificence is quite democratic, so you can try several tools at once.
Blush Happy Booster, 689 rub.
Inexpensive American brand Physician's Formula came to the shops "Girlfriend" this summer. Expect miracles from it is not worth it - this is the usual means for everyday makeup. But Physician's Formula also has real diamonds. Here, for example, you can find the best in the mass-market bronzer for fair skin, soft, almost cream blush and decent matting powder. Means declared as containing natural ingredients, but in
Some added fragrances - carefully study the composition, if you know for a tendency to allergies to such tricks.
The personal name brand of a Hollywood makeup artist Shu Uemura began to expand into Russia from her own online store and continued with the opening of the Corner at TSUM. Shu Uemura is famous for its hydrophilic oils (they were invented by Uemura back in the 60s, long before the Asian two-stage cleansing fashion), eyelash forceps and original makeup collections, on which the best Japanese artists and brands work. Go fully
on Shu Uemura will be expensive, but it’s worth a couple of funds: the pleasure of using will pay back investments a hundredfold.
Organic brand of Armenian cosmetics appeared in Cosmotheca this spring. As is often the case with niche brands, almost no one noticed the events - and in vain. Spouses Ara and Anahit Markosyan stand behind Nairian, owning sage, lemon balm, thyme and other herbs, which are added to brand creams. They also paid attention to the achievements of science: panthenol, niacinamide, silk peptides and hyaluronic acid are used in the media. The son of the founders of Vahe worked on the design of the packages, and the daughter Lilit was engaged in copywriting. The range is small but varied: shampoos, line for skin with acne, handmade soap,
moisturizers for different skin types of the face and gels for the area around the eyes. Efficiency is strictly individual: if the cream works wonders on one person, this does not mean that the tool will suit his best friend.
Photo:Rive Gauche, Letual (1, 2), Girlfriend, Cosmotheca, Shu Uemura, Too Faced