What happens with clothes: The main trends of retail
The fashion world is changing - and sales show it especially well. Mass market giants, who seemed indestructible, shut down shops and suffer losses. The suite moves to online sites, and small designer brands abandon the usual product promotion scheme. However, many brands still do not take into account the parameters outside the usual patterns and use dimensional rulers, which are not very suitable. In the area of sustainable development, we also have something to strive for - the shops are still filled with things the creation of which harms the planet. We understand what is happening in the retail right now and what forecasts can be made for the near future.
Why brands do not take into account our parameters
People around the world are faced with a problem: clothing of different brands, but with the same numbers on the label does not sit the same. Just go through the fitting room in the mall to make sure that each brand comes up with a dimensional grid in its own way.
Transparent things that should be discarded
The main paradox of the fashion industry for 2018 is as follows: designers completely refrain from using natural fur (Furla and Versace announced this just the day before yesterday) and at the same time began to use one of the most polluting materials - plastic
What is behind the fast fashion
With the advent of the mass market, life has become simpler: affordable and fashionable clothes can now be bought from home or lying on the couch. If we do not admire the huge machine called “fast fashion,” we blindly support, without thinking about the mechanisms inside it.
Girls about buying large size shoes
Absolutely everything can fall under the category of "non-standard" size - sometimes it seems that things are sewn according to parameters that do not exist in nature. We talked to the girls, whose foot size is over the fortieth, about where and how they are looking for shoes
How to choose and buy vintage and second-hand
In the matter of environmental friendliness and informed consumption, buying vintage and second-hand clothes becomes one of the most reliable decisions. And although in the whole world buying discounted things has become commonplace, the idea of "donating for someone" in Russia is still perceived skeptically
Innovations that change fashion
It is difficult to argue that the production of clothing seriously pollutes the environment and damages human health. Here are a few innovations, thanks to which there is hope for an environmentally safe future.
Why even cotton harms the planet
All we know of textiles, there are three main sources - an animal, vegetable and synthetic origin. Even if a thing is made of 100% wool or cotton, one cannot say that it is “natural”.
Is it true that people stopped buying clothes
Recently, news of the deplorable financial condition of the Swedish H & M brand spread around the world. While experts argue about what caused the situation, we understand why this is not an isolated case, what retailers should prepare for and what the clothing market may become in the near future.
Cover: Mara hoffman