Milota: 9 charming cosmetics
Text: Moore Soboleva, chief editor of the blog Fierce & Cute
Packaging design in today's competitive environment in the cosmetic market - a significant advantage in the fight for the buyer. Not surprisingly, the brand pays special attention to it. The content is, of course, above the form, but when the creators of the means think about both functionality and the beauty of the bottles and palettes, outstanding products are obtained from all sides. Moore Sobolev gathered for us nine of those that not only work conscientiously, but also decorate the dressing table.
Holika collection Holika Gudetama
Korean brands are champions of cute packaging, and the Holika Holika collection, dedicated to the lazy yolk of Gudatam, a Sanrio character, delights even the most rational people. A lazy and sad egg decorated itself with cushions, blush, tint for lips and vials with care products - hydrophilic oil, dry shampoo and peeling. Most of the bottles of Gudatam are depicted in different poses, so that the idea of collecting the entire collection involuntarily arises - besides, the products are really very good.
Grace by Grace Coddington fragrance
75-year-old Grace Coddington, a strong woman, the creative director of American Vogue and one of the queens of the fashion industry, this year together with Comme des Garçons released her first fragrance. It can be seen that Coddington clearly knows what he wants. First, she dreamed that her brand perfume was built around her favorite note of a rose, and secondly - to refer to her love for cats. Grace for many years collects figurines and images of cats and holds several pets. As a result, Grace has turned out to be almost mono aromatic roses, and the cards in the form of a cat are attached to postcards with Coddington drawings, which depict, correctly, cats.
Blush Anna Sui Cream Cheek Color
Designer Anna Sui makes not only clothes and fragrances, but also less well-known in wide circles of cosmetics, which fully reflects the style of the brand: flirty and whimsical, without too much hue. Her black lacquered bottles with curlicues, I think, would gladly place sad Victorian girls on the tables. Sui has a lot of beautiful products - which costs only star-shaped lipstick - but we chose a novelty of this year, cream blush. Sui was inspired by the postage stamps when they were created: a sponge was inserted into a round bottle, with which you can “stamp” the cheek and comfortably blend the pigment.
Balm Benefit Dr. Feelgood
Merry brand from San Francisco has always paid a lot of attention to the beauty of the packaging and the unusual presentation. In their assortment it is not easy to choose the cutest jar: the new collection for eyebrows, designed like magician's tools, and the Porefessional series with the heroine, the secret agent, and cardboard boxes of rouge are good. Perhaps stands out the old hit brand - colorless matting balm Dr. Feelgood, which can be applied as a base for makeup or on top of it instead of powder. The tool is packed in a round tin retrobank, on the lid of which is a picture in the spirit of a silent movie - for such beauty it is easy to forgive the absence of a mirror.
Palette Too Faced Chocolate Bar
Americans Too Faced used to love palettes with pin-up beauties on boxes, but now she has a new, literally sweet style: the brand makes palettes dedicated to peaches, peanut butter and chocolates. Chocolate Bar, the bestseller of the brand, is available in three versions: "Black", "Milk" and "Box of chocolates". The shades have corresponding tasty names and shades, plus the palettes are flavored - and now you see not a basic set of neutral shadows, but a piece, without which life is not sweet.
Moschino Toy fragrance
The first fragrance of the Moschino house under the leadership of a new creative director, jealous man Jeremy Scott, is hidden in the body of a teddy bear, with a t-shirt saying “This is not a Moschino toy”. The bear is packed in a standard box, and to get to the aroma, the toy needs to naturally unscrew the head, which confuses some particularly delicate users. The fragrance itself is cedar-violet unisex. This is the case when the form prevails over the content: whatever the smell, the teddy bear pulls all the attention to itself.
Blush Les Merveilleuses de Ladurée Face Color Rose
The quivering French brand Ladurée produces not only expensive and delicious pasta cakes, but also cosmetics in delicate bottles, as if intended for Versailles dressing tables. The star of the Ladurée cosmetic line is a rose petal blush placed in an elegant bowl with a lid: a blatantly impractical and equally attractive cosmetic product. The pigment is sprayed on the fabric petals, so that the blush will look attractive to the bitter end - no worn holes. A bottle of heavenly beauty: put it on the table - and you immediately feel like Marie-Antoinette as interpreted by Sofia Coppola.
Bomb for the bathroom Lush "Baby Robot"
Kings of bath products produce a lot of bombs, one is more attractive - Lush loves hearts, dried flowers and cosmic play, and for each holiday they produce limited products (now you can buy pretty Halloween monsters). From the constant range of products for the title of the cutest are fighting mini-bombs "Mimimishka" in the form of a bear and "Tiny-robot". Initially, they are intended for children - these bombs are smaller than usual and have soothing aromas - but they do not refuse from a bath with a green robot at any age.
Pupa Pupacat Sets
A cheerful Italian brand loves funny palettes-boxes - many girls began their acquaintance with cosmetics from them: Pupa has good quality, and the sets usually include calm and universal shades. We have already seen bears and dolls in the performance of the brand, but with charming cats it hit the mark. They were so actively dismantled before last Christmas that the brand seems to have decided to include them in a permanent range. The kits exist in four sizes - from crumb-kittens with glitter to the lips to a big puffy cat, in which the means are hidden both for the face, eyes and lips.
Photo: Lamoda, Sephora, Tokyo dresser, Ile de Bouté, Too faced, Moschino, Lm laduree, Lush, Pinalli