Risen from the ashes: 10 best new mascaras
Text: Irina Kuzmicheva
Mascaras have repeatedly prophesied extinction and oblivion. Nevertheless, it remains the most popular makeup tool: for example, in the UK about a third of women between the ages of eighteen and sixty years dye their eyelashes every day. In the meantime, disagreeing with the forecasts, brands of all stripes are releasing new and updated versions. We chose carcasses that are suitable for all occasions - it doesn’t matter whether you like painting in the gym or putting ethics on the first place.
Mascara Pat McGrath Labs FetishEyes Mascara
$28
Pat McGrath has already released a mascara in 2017 - then, in the Dark Star collection, the limita remained in the shadow of the duochrome palette for eyes and lipstick with golden lips on a tuba. The second double called FetishEyes has every chance to move both Lancôme Hypnôse and Dior Diorshow from the pedestal, to the creation of which the important makeup artist also had a hand.
The point is not even in the formula with peptides, which should strengthen the eyelashes (and seemingly protect them from damage). And not in the dull tip of the brush, which does not stick extra ink. McGrath, who spends most of his life on set and backstage, has made an alternative to false eyelashes: "natural effect" is not about FetishEyes. Count on no less than eyelashes like Twiggy from the Prada Spring-Summer show - 2019, where the mascara debuted.
4D Clarins Wonder Perfect Mascara 4D Mascara
2300 rub.
The mascara Wonder Perfect Mascara, updated inside and outside, replaced the usual outfit of the color of yellow gold with rose gold on the way, and at the same time acquired the prefix 4D. No strange marketing pleasures like vibration or wind in the face are promised. But the brand guarantees bending, separation, length and volume. The last two criteria are not only the visual effect: by the end of the tube eyelashes, according to the manufacturer’s promises, should become thicker thanks to the panthenol and wax of the damask rose.
Waterproof Mascara L'Oréal Paris Very Different Unlimited Mascara
460 rub.
Flexible brushes are not news, they have already tested Givenchy and Shiseido. But the version of L'Oréal Paris turned out to be at least much cheaper. A focus with a wand bent at a right angle is also not a form factor for the sake of it: it’s really more convenient to paint the upper lashes at the roots and not to leave lumps on the lower ones. Promised persistence and lifting - whatever that means. In addition, the French locomotive did not drive past Asian fabrication - thermotouch: Very Different Ultimated is washed off with warm water without the participation of special make-up removers, which does not cancel walks in the rain without the risk of getting black smudges.
Mascara for multi-dimensional volume of eyelashes Shiseido ControlledChaos MascaraInk
2400 rub.
The press release of the novelty, as is customary for the brand, poetically reports on calligraphic ink, harmony "va" and Tokyo energy. The prose of life is the same: excellent resistant mascara, with which, if desired, with minimal skill, you can calibrate your eyelashes from “they have been with me since birth” to “spider legs are still in fashion”. To help the mix of hard and soft waxes with polymers and a tricky brush: two concave sides give volume, and the other two, flat, raise eyelashes. It is also the only mascara in our collection, which was made not only black, but also emerald, purple and blue, as on monochrome canvases by Yves Klein.
Mascara Able Cosmetics No Mess'Cara Mascara
$29
Makeup artists often use plastic cards so that the ink is not imprinted on the centuries of models. Brand Able Cosmetics solves this problem with a rubber nozzle, similar to a fishtail. By applying it in turn to the upper and lower eyelids along the lash line, you act as usual with a brush. There are inconveniences: both hands are occupied and after each use the “tail” has to be washed. But from the result - the length, volume, bend - we subtract the spreading on the eyelids.
Waterproof mascara Maybelline New York x Puma Smudge Resistant Mascara
351 rub.
It is logical that a collaboration with a sportswear brand is addressed primarily to people who use a fitness subscription for the intended purpose (and not as Able Cosmetics “tail”). Therefore, instead of increasing the length by five hundred percent and the "fan" effect, the stakes are made on what will really be comfortable in the hall if you prefer to paint yourself for a workout. The stated twenty-four-hour firmness will relieve surprises on cycling and jogging: you shouldn’t dive with it, but the sweat on your face will surely endure.
Mascara with extreme volume effect Kiko Milano New Green Me Volume Mascara
910 rub.
Ten years ago, when the "green" brands were a minority, it was as difficult to find a decent eco-touch as today to find a surface not painted with Pocras Lampas. Today, adherents of natural cosmetics suggest dyeing eyelashes not with a mixture of coal and castor oil, but with 99% composed of herbal ingredients (but not quite vegan: there is beeswax in the formula) and at the same time they are not inferior to conventional versions. In the case of Kiko Milano, it is impossible to even find fault with the packaging: it is made from paper with organic coffee and citrus residues, wood and recycled plastic.
Mascara Wycon Cosmetics Volume Express Mascara
1389 rub.
Wycon Cosmetics has more than two dozen mascara modifications in storerooms, but for a brand this is not a reason to stop there. In the new edition, the brand placed volume, glossy finish and jojoba oil in one bottle, which has a positive effect on the thickness of the eyelashes. In the meantime, waiting for growth, Volume Express will turn almost any eyelashes into a doll.
Mascara Beautynotions Immaculash 360
$35
Five years ago, Sephora had a double-brush Upside Down mascara, which Huda Kattan favorably commented on. And the ink Immaculash 360 appeared in November last year, becoming the debut product of Beautynotions. Brushes can be wielded separately: thick is responsible for bending and fluffiness, thin reaches short eyelashes in the inner corners of the eyes. Working in a pair, they paint over eyelashes from all sides, so that the volume and color remains noticeably larger. Loosely holding the eyelashes between the two brushes - thin on top, fluffy from below - you need to press a button on the handle to move the sticks together and hold up from the bottom. Making these manipulations is actually faster and easier than it seems.
Mascara CoverGirl Exhibitionist Mascara
$9,99
New Exhibitionist Mascara is painfully simple (well, except for the name) - at first glance. The official description of the merits resembles a telegram, not a full-length press release, which is great. The novelty just does what it should: visibly changes eyelashes, if the priority is length and separation. The consistency exactly midway between dry and wet allows you to do without gluing, lumps and prints. It is curious that the brand has found a way to diversify everyday shades: there is a very black, black-brown and just black. Another good news - at the end of last year, the company received the official certification of Leaping Bunny Cruelty Free International. CoverGirl is now the world's largest beauty brand, producing products without cruelty to animals.
PHOTO:Pat McGrath, Skincity, Feelunique, Rive Gauche, Able Cosmetics, Wildberries, Kiko Milano, Wycon, BEAUTÉNOTIONS, Walgreens