Direct Speech: Designer Donis Pupis (Nina Donis)
It was interesting to watch the show and compare the bows with pictures from a mindboard.
Snow White from Disney was also there. These are the gymnasts - they have dresses right from there.
Why wheel?
Yes, or why. We took one topic and put on it all sorts of other topics. The idea to make a wheel on the show, we had a long time. And she approached this dress as well as possible. Here, as in our soundtrack for the show ("Blue Monday" New Order) there is no big, deep background. Just like. It seemed to us that in plastic this should be beautiful.
Show Nina Donis SS 2011. Model makes the wheel
Is there a name for the collection?
Not. Is that working - "Medical surgical gown." We generally like the uniform for a long time. The most different - military, medical, school, fire. Almost any form is a comfort, functionality and a pure, laconic image. Everything is in my head, everything lies on a shelf, then you get it.
Show Nina Donis SS 2011. See all photos from the show
What fabrics?
Basically everything was cotton - from poplin, this is such a shirt fabric. There were polyester windbreakers - those that looked like trash bags. There were sequins - it seemed to us that in this context it is quite appropriate.
What was the hardest thing?
Putting it all together, something fits, something not, and it's hard to explain why. Stories are always complex - all ideas need to be put together so that in the end something solid and logical will come out. And it seems to me that this is not only for us, designers, such a task - in all creative professions it is.
Pictures from the mudbord spring-summer collection
Do you believe in shows? It is believed that the shows will soon be in the past, all videos will be done.
Personally, I believe in the power of the show. A lot of things can be done - and video art, and some other modern super-technological project. But the fact that you are sitting and seeing at this particular moment has not been broken by anything yet. Yes, there is, for example, Garrett Pugh, who makes very beautiful video presentations, but you still can't replace the show. You see the clothes, the moment you see them, you understand them, you hear the music, you feel the mood, and Nina and I cannot yet replace this with anything.
And what is the goal? Broadcast a feeling, sell?
I will say this: we do the design. While we are doing it, we have no purpose to sell it. We will think about this tomorrow - now how to sell it all and who needs it. As for the fashion industry in our country (as it should be - with the production system and so on) we have long since scored, I don’t believe in it at all and don’t hope. And we have one goal: to show our thought. Our thought is not in some commercial clothes, which is fine, and not in some super-expensive clothes, which is also good, and not in the fact that all this should be sold to the teles.
We show modern design - as we understand it. We make a collection based on our understanding of what modern clothing is, a modern image. If I saw such a girl on the street, I would have liked her, I would have turned around. Watch the gallery from Nina Donis. |