St. Petersburg brand Bilingua ladies: Dull and comfortable underwear for everyone
IN RUBRIC "NEW MARK" we present young designers and tell them where and why they should buy their things.
Bilingua ladies
Foundation Date: 2017
WHERE TO BUY: bilingualadies.com/shop
PRICE: set - from 1300 rubles., body - from 2300 rubles., shopper - 500 rubles.
We have already mentioned the young St. Petersburg brand of linen Bilingua ladies, which produces comfortable body, bodices and underwear. Its appearance, as well as the opening of other indie brands like Lonely, Pansy or LÖV, is the answer to the request of women who are tired of aggressive sexuality or unrealistically looking photo models in lingerie advertising.
Bilingua ladies, invented by Inga Bilingva, began with the release of body: "In 2017, body just started to appear somewhere in the mass market, and I really liked them! Then the customers wrote to me in the direct," I want this body, but I have a small chest “I don’t fit me” or “I hate my hips, I don’t wear bodi because of them,” and I communicated with everyone, because beautiful girls stand behind these phrases! I wanted to support them. So I understood my mission and found what I am still inspired to this day - this is mutual support and love for the uniqueness of each girl. "
Inga says that Biligua ladies is a small business without investment, from which it was not easy to grow an independent brand: "After a year and a half, everything worked out for me: each collection pays off in the first week after the release on the site. Now I would like to increase the volume and open the store ". Bilingua ladies do not cooperate with bloggers for the sake of advertising and almost immediately refused to cooperate with physical points - Bilingua decided that the project could develop differently.
From February 2019, Biligua ladies abandoned the dimensional grid in S, M, L, XL format and introduced their own in the format of sequence numbers: 1, 2, 3, 4. Inga explains it this way: "During the existence of the brand, we understood how strongly many are put under pressure on the tags. With age, we change, our body takes on new forms, and there is nothing to worry about changing to our "ideal size." The main thing is comfort and fit. " The creator hopes that in this way the brand will be able to contribute to the fight against imposed standards.
The brand has a principled pricing policy: Bilingua would like girls to be able to afford to buy their favorite underwear, without delaying it for weeks. So, sets cost from 1300 to 1800 rubles, body - 2300 rubles, and the most expensive thing is a robe made of flax for 2500 rubles.All collections are available in small editions. The real hits of the brand are black sets, as well as high pink and gold velvet pants, which are bought up in a week.
