Olga Karput, creator of the concept store "KM 20"
The heroines of the first Wonderzine publication do different things - they edit magazines and websites, open stores, invent clothes, arrange meals, sing in a group, do art and manage international companies. One thing unites them - everything that they do causes the processes around to accelerate. They are energetic, professional, self-sufficient and attract the same to them. No wonder almost everyone asked the question "What girls inspire you?" They answer that they do not know how to equal people who they personally do not know. But on their own equal other girls who will become our heroines very soon.
On Olga: Maison Martin Margiela dress, Dior shoes (all - the property of the heroine)
How has the fashion industry changed since you started working in it?
Fashion and "fashion" are constantly changing. As for Moscow, everything has always been a bit "curly", special. Things, it seemed, were the same as on all world-fashioned mods, but their presentation remained the same - demonstratively and for show. As for the industry - it was not there, it is not. But the fact that more and more Russian marks began to appear indicates that everything is not so bad.
What happens to the girls around you?
They became more loyal to strange things and unusual images. We sell such, but at the same time our vector has changed. We are no longer interested in the avant-garde for the sake of the avant-garde and art for the sake of what is not clear. Pragmatism, quality, a closer look at new brands and prediction of world trends - now the concept of "KM 20" looks like. In my opinion, this is now the most appropriate attitude towards fashion and the industry as a whole.
What girls inspire you and why?
If I say that I am inspired by the sisters Olsen or other girls whose names are widely known, it will sound boring, so I’ll confine myself to mentioning my friend Inga, who makes me happy with my lightness, receptivity of the new and the right look at important things. These are the qualities of a modern girl who make her modern. Plus, I would add greedy curiosity to this list.
The girl is made modern by ease, greedy curiosity and the correct view of important things.
What do you miss in Moscow?
In Moscow, there is everything, though, sometimes a bit in a distorted form, but frequent trips compensate me for its shortcomings and the lack of sun.
What are the best new projects?
I like the cafe Fresh. I'm not a fan of vegetarian cuisine, but this project is the first cute one of its kind. I like the magazine Interview, the success of which in Russia, I associate entirely with the person of the chief editor Alyona Doletskaya. Project Oli Samodumova "Rewind" - such an elegant selection of vintage items still need to look.