What you need to know about cosmetics for hair Alterna
IN RUBRIC "HOW TO COLLECT THE COSMETIC" We talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it.
Alterna has a stealthy guide who is not eager to give interviews and tell where the brand is moving and how they see their consumer (they are oriented at least to both sexes). Little is known about the appearance of the brand: 1997, Los Angeles, a new category of luxury hair care for those times. In the wake of the general censure of parabens, Alterna refused to use them and a number of aggressive ingredients such as sulfates, the brand chooses natural ingredients and environmentally friendly packaging. Alterna does not have organic certificates, but, as we recall, it does not contradict the desire to use natural ingredients.
Despite the apparent unfriendliness, Alterna is known to many of those who prefer hair care more seriously than shampoo and balm from the same line. There are at least two reasons for this: they love to use the brand in beauty salons, and glossy magazines and bloggers each year give a prize to some Alterna product. However, the company has recently come out of the shadows: two years ago, Katie Holmes (shortly after signing a contract with Bobbi Brown) became her face and co-owner, and advertising with actress no-no and glimpses on websites and in magazines.
Alterna has two key collections: caviar and bamboo. The first one is primarily struggling with age-related changes, to which hair is also subject (despite the fact that they constantly grow and renew, their structure changes with age). Secondly, the Caviar line helps to remove dandruff, moisturize and nourish hair, as well as preserve the color of dyed hair. In addition to care, there is also styling: SS-cream falling into both categories, non-sticking hairsprays, volume mousses, thermal protection and so on. Bamboo line - for smoothing, moisturizing and sun protection. As you can see, some functions of the rulers are duplicated, so it is easier to use the menu on the site, which will prompt the tool depending on the need. If you want to immediately hit, then here they are: the same SS-cream, dry shampoo and dry oil in a spray, which is just useful in the cold.
The easiest way to buy Alterna is on the Ile de Beaute network and its online store. The prices are different: the conditioner from the bamboo ruler will cost 900 rubles, but the reducing serum is almost 4000. However, the price for most of the funds fluctuates around 2000 rubles.
Photo: Sephora
