Direct speech: Tamu McPherson
| TAMU MACFERSON photographer, blogger alltheprettybirds.blogspot.com |
There is a story associated with my blog title. After graduating from college, I worked in a media company. My boss's name was Any. She was an incredible blonde with huge eyelashes and seventy-seven pairs of shoes under the table. In communicating with colleagues, Lyuba was pleasant and fun, and with clients she was very demanding, like all Russian women. Coming to the office, she asked in a kind voice: "What happened, pretty bird?" or "Hello, pretty bird," and this phrase just stuck to me. For a blog, I was looking for a very gentle name that would most accurately reflect my attitude to work, what I feel in the process of shooting and communicating with people. And I remembered a pretty bird.
Photos: Tamu MacPherson
I started a blog in November 2008. But before that, she had been shooting people on the streets for two years, working as a photographer in various magazines. At some point I realized that I needed space for my photos, the place where I could show my vision of fashion.
When I first started doing this, I did everything wrong. I did not quite understand exactly how to work. Then there were not so many photographers who shoot street fashion, as now. But many of them had great shots, so I quickly progressed. Now street fashion does not remove only lazy.
Tamu herself also regularly appears on blogs. Photo of Tommy Ton for Style.com.
Editors and designers browse blogs every morning. Many begin to cooperate with us. Street fashion is directly related to consumers, now it is the street that creates new directions and forms trends.
As for the choice of heroes for my blog, here I am superdemocratic. In college, I studied literature, and the main thing that I learned from there was that everyone has a voice. I can not say: "This is good and this is bad" or "This style is better than the other." For me, it is important how a person interprets the trend in his own way, personalizes it and looks attractive. I am tolerant in many matters. Yes, and in fashion, perhaps, now there is nothing that would annoy me.
New media: Facebook, Twitter and blogs are just the inevitable evolution of the idea of personalization. People want to have personal space to be able to speak. And I do not see anything wrong with that.
