This Is The Uniform: Gentle and bold things in a sporty style.
IN RUBRIC "NEW MARK" Wonderzine presents young designers and tells where and how you can buy their things. Our heroine this week is Jenna Young, the founder of This Is The Uniform. She creates transparent sports items inspired by the style of the British working class and is preparing to make her debut as part of Fashion East.
Jenna Young grew up in Blackpool in the north-west of England; Small homeland has become for the designer a place that inspires her so far. Young draws his ideas primarily from the street sports style of the locals and reinterprets the typical things from the middle class wardrobe of Britain - from sweatshirts to sweatshirts. In This Is The Uniform lookbooks, the designer often uses Reebok sneakers, styling almost every image with them. At the same time, her native Blackpool is a place where people like to dress up at parties, for example, in pink boas. This premonition of the holiday can be traced in Jenna's works: she loves shuttlecocks, silk mesh, corrugated elements and color organza, but adheres to simple silhouettes. Combining simple and elegant, Young seems to be trying to invent from scratch the uniforms of the English working class.
Traction to non-standard, most often thin and delicate fabrics, appeared to the designer while studying at Goldsmith University in the department of artistic textiles. It is the transparent fabric that makes This Is The Uniform special and unique. While still a student, Jenna did some pairs of transparent workouts for shooting British Vogue. The editors immediately noticed things, and the girl had no choice but to launch the brand in the wake of lightning-fast success.
Now she creates sweatshirts and tops of sports style from colored organza. In the autumn collection of This Is The Uniform, trapezoid dresses, tops with volumetric fluted sleeves in the fashion of the 80s, silk bandanas, satin shorts, turtlenecks, bermudas and skirts of current maxi length were added. In addition, this month, Young will present his collection along with Caitlin Price and Richard Malone at one of the main London venues for young talents - Fashion East. And recently, the stylists of Lady Gaga paid attention to the brand, ordering from the designer a whole heap of transparent things and crop tops.
Transparent fabrics have strange magic: you can go outside just in the top, but if you wear a transparent T-shirt on top of it, they will definitely pay attention to you. Transparent things are provocative - it’s not just about sex, but about a bold look.
I have always admired a sense of style. After all, style is your visual message to the world. Girls who wear my clothes use fashion as a means of communication. The way people dress and how they look at others is exciting: we try to look more interesting and diverse. This is a whole competition and a way to show that you belong to a particular social group.