To whom to subscribe: Beauty instagram about beautiful banks and their contents
CONTINUE TO TELL about decent accounts in social networks through which you can view the whole world.
Beauty instagram with the ironic name "Gelkrem" - a tape of cosmetics shots from anti-cellulite oil to sprayed nail polish, made in a single manner: always in hand and with charming subjective comments. Among the products are hits like Bioderma micellar water, and rare tools that are hard to find. Keeps a blog Yana Sheptovetskaya. She graduated from London College of Fashion in 2009 and since then has been working in the fashion industry. She began as an assistant director of fashion at AnOther Magazine, and then, after moving to Moscow, got a job as an editor at Vogue. For the past two years, Jana has been working with the A.W.A.K.E brand. - and now, having moved to San Francisco, is engaged in its sales and promotion. Including thanks to the efforts of Yana, the brand is sold at Matchesfashion, Net-A-Porter, at Colette and other stores.
Gelcream began with a snapshot of Luna oil in Yana’s personal instagram — she and her friends liked it, and she started a separate account for her cosmetics stories. Sheptovetskaya is now trying to update it daily. There are not many followers yet, but there are a lot of personal messages and comments. Yana says that she already has a small club, and she admits that she values beauty first of all in things and objects - sometimes for her it is even more important than functionality. That is why her sample includes worthy products in spectacular packaging that look beautiful in a prominent place in the bathroom.
In America, Yana first studied the assortment of Sephora and still orders almost everything there, because along with the order, the store sends out a bunch of samples - this is how she discovered Coola sunscreen with a matting effect and a cucumber smell. Now Yana is trying to buy funds directly on the websites of brands and find new brands: they are remarkable not only for the original packaging, but also always for a special story and communication with customers. That’s how the Glossier and Sunday Riley brands became favorites: “It's cool that lately our contemporaries are behind cosmetics brands, not giant corporations.”