Form Matters: Amazing New Cosmetics
Text: Moore Sobolev
Every month hundreds of new cosmetics appear on the market, among which come across both strange and unusual - the brands vied with each other to try to surprise the discerning consumer. Moore Soboleva, the editor-in-chief of the Fierce & Cute blog, has gathered for us the top ten most interesting products that have appeared on the market in the past six months.
WYCON Liquid Pearl Eyeshadow
In the assortment of a cheerful Italian brand, which opened its first Moscow store a couple of weeks ago, there are many entertaining and unusual products. One of the most interesting is liquid biphasic shadows: the water base and the pigment must be properly mixed by shaking the bottle before use. The result - very well pigmented and very shiny shadows (especially succeeded in metallic shades that look like foil). The mechanism of working with them is not simple: Liquid Pearl should be pipetted onto the hand, and then applied with a brush or a finger — but you can quickly adjust, and the result is worth it.
Givenchy mister radiant bronzer
Visionary Nicolas Dezhenn, the permanent director of Makechy brand makeup, loves unusual shapes and products - which is worth only the Phenomen'Eyes round-headed mascara, about which people are still not tired of arguing. Mister Radiant first appeared in the summer collections of the brand several years ago and is a transparent gel with colored capsules inside. Since then, several iterations of Mister Radiant have been released - including the body version - and this year Degenn presented a whole collection of such gels with capsules: the collection brought together an updated bronzer, a base for make-up and blush.
Sephora Wonderful Cushion Blush
Over the past year, Korean couchons have seized shelves of cosmetic stores - and now the brands represent not only tonal means in the pads, but also other, less obvious products. So, Sephora has released a whole large collection of Wonderful Cushion - in addition to tonal means, there are blush, highlighter and matte lip products (names are difficult for them to find - tints? Lipsticks? Glitters?). Unlike the new Lancôme blush, made according to the principle of the classic cushion, the Sephora blusher is a tube with a porous Cushion-like applicator, quite comfortable and hygienic.
Dr. Jart + Illuminating Brush
In fact, the Korean brand specializes in thoughtful skin care and tonal care, but this year Dr. Jart + released the first decorative products: a set for contouring and brush-highlighter. Despite the unusual appearance, the Illuminating Brush is very convenient to use: just press on the tube - and a small amount of highlighter goes to the brush. The highlighter itself is one of the most beautiful and delicate portholes: if desired, it can be applied all over the face as a slightly shining makeup base (the Illuminating Brush has a high SPF factor), but it can also be layered on the cheekbones until a noticeable shine.
Lancôme Juicy Shaker
The lauded novelty of spring is a biphasic shine with a cushion applicator (he is again!), The first development of a new creative Lancôme makeup director Lisa Eldridge. Before use, shine should be shaken, just like a cocktail shaker. Juicy Shaker well moisturizes lips due to the oil component, but you should not expect any special brightness from it - only a few shades turned out to be strongly pigmented, and the desired blue turned out to be completely transparent. Although, to be honest, the main thing in this toy is that it is so pretty and looks so good in instagram.
Make Up For Ever Pro Sculpting Lip
An outstanding professional brand has released this year a whole collection of sculpting tools: a palette of cream sculptors, eyebrow pencils with highliders hidden inside and such "sculpturing lipsticks". Pro Sculpting Lip is a double-sided pencil, with pigmented lipstick on one side with a thin stick and a porous applicator with a pinkish highlighter on the other. The latter is designed to emphasize the lower lip, causing a highlighter in the center and shading, but you can go the other way and just select the "Cupid's bow". It is worth noting that both the highlighter and lipstick are very beautiful in themselves - it is a pity that there are only four shades in the lineup.
Collistar Extraordinary Lipstick Duo
The Italian brand Collistar has always been somehow on the periphery of beauty addicts - good, good-quality products, but no innovation. Meanwhile, the brand has recently advanced a lot - this spring it presented a very beautiful collaboration with FIAT (powder with a machine looked like a childhood dream), and now released an interesting double lipstick. Extraordinary Lip Duo is specially designed to create an ombre-effect: the top of the diamond stick is colored in contrast to the basic shade of color. A very interesting thing for those who want to try ombre lips, but do not want to fool: the trendy makeup is obtained in one motion.
Chanel stylo eyeshadow
Stylo Eyeshadow shadows first appeared in the Chanel summer collection in 2013 - and, alas, the launch was limited. After the triumphant (but again temporary) texture return a year ago, the brand released six shades of Stylo Eyeshadow this summer - as part of the Eye Can Be intermediate collection, which presents a new Dimensions de Chanel mascara. And again, Stylo Eyeshadow secretly took the place of the best shadows in the world: they have beautiful shades, intense pigment, they are instantly applied, blend perfectly and pleasantly cool the eyelid when applied. The trouble, as usual, is one - Stylo Eyeshadow was not included in the permanent collection of the brand, which means it will end soon.
Benefit 3D BROWtones
This year, the kings of pin-up aesthetics have completely updated their collection of eyebrow products - now it is huge and everything is kept in the same style. In addition to the old hits that just changed the packaging (like a High Brow pencil and Gimme Brow fiber gel), Benefit now has many new and completely unobvious means. For example, an eyebrow conditioning primer and eyebrow enhancer were added to the range of the brand: a toning gel of a subdued shade that makes bright, rare eyebrows brighter and more pronounced, and darker and thicker ones - more calmly and naturally looking. Can be used alone or in combination with a pencil.
Urban Decay Moondust Eyeshadow
The Urban Decay Extruded Glitter Collection has recently been replenished with four new colors. Very soon eight more monos offenders, a palette and a cream version of Moondust will be released. The fact that the brand is developing its line so seriously is more than justified - Moondust is not only one of the best-selling Urban Decay, but also perhaps the most beautiful glitter on the market. For simplicity, they are usually called shadows, but Moondust really looks more like star dust than shadows: they are perfectly dialed with a finger (better than with a brush), they do not crumble and overflow so that it hurts the eyes and cannot be photographed. The easiest way in thirty seconds to get close to David Bowie.
Photo: WYCON cosmetics, Parfümerie Douglas, Sephora, Lancôme, Make Up For Ever, Profumeria New Life, Chanel, Benefit Cosmetics, Urban Decay