Organic Kitchen Don't Touch My Face Hydrophilic Balm

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250 rub.

in the Organic Shop

On March 29, sales of a new hydrophilic balsam for removing make-up will start at the Organic Shop stores. Firstly, this is a co-production of the most famous Russian-speaking beauty blogger Adel Miftakhova and Organic Kitchen, a budget brand with a stable reputation. Secondly, the hydrophilic balsam is a precedent in itself: a convenient and unusual format for the Russian market has every chance of being successful. Not only the name on the bank remained from Adel: the blogger was personally involved in the development of the tool. The composition tried to make universal - it includes jojoba, grape seed, almond, sunflower oils with the addition of essential oils of grapefruit and orange.

The blogger says: “I provoked this collaboration myself - I wrote the Organic Shop PR manager Vitalik Kozlenkov what I would like to do together, and I already knew that I wanted to make a hydrophilic balsam. We discussed this a little and almost immediately started work. I’m a little surprised that it happened so easily, but, of course, I am very glad that a company of this magnitude trusted me.

My participation was that I thought up what means I want and what ingredients I would like to see in it. The formula was developed by the technologist of the company, I only made my wishes and corrections when something did not suit me. I was given several test samples, and after small changes I chose the one that I finally liked.

It’s hard to talk about the result - I made a tool that I personally like, and although I tried to make it as universal as possible, I am still afraid that people might not like it. Balsam for washing is not the most familiar thing for the Russian consumer, but I hope that it will be appreciated and liked by most of those who buy it. "

Photo:Press office