Hashtag of the day: Bags, "eaten" shoes

EVERY DAY ON THE INTERNET SOMETHING IS GOING ON: someone releases clips, someone launches hashtags, and someone says smart (or not so) things - and we focus on the most important or just curious.

#myhandbagatemyshoes

The Internet has changed everything, including the positioning of luxury items. Guessing whether advertising is just another post on a friend’s instagram is almost impossible today - to say nothing of bloggers and significant figures in the fashion business. So, the co-founder of the magazine Self-Service and one of the most prominent stylists of our time, Susan Koller, laid out a kind of comic post about her shoes in a bag with the hashtag #myhandbagatemyshoes. The flash mob about the “hungry” accessories was immediately picked up by others - in particular, the owner of the brand Totême Elin Kling, the creative director of TsUM Natalia Goldenberg and the stylist Pernil Theisbek.

It should be noted (perhaps, the first to notice is the Spanish Vogue and the Ukrainian journalist Bogdan Maksimenko) that in almost all the photos there is a new model of the Pouch Bottega Veneta bag. It is noteworthy that the brand has recently replaced the creative director. They were Daniel Lee - his first collection was favorably received by critics. So far, the brand has not confirmed that the flash mob is their handiwork, but everyone can participate if they wish, regardless of the bag.