New Gucci campaign with cute dogs

EVERY DAY IN THE WORLD APPEARS BEAUTIFUL OR IMPOSSIBLE BEAUTIFUL THINGS and some of them can be watched endlessly. Or at least a couple of minutes - to unload the brain, escape from the routine and let your eyes rest.

Today infopovody replace each other with cosmic speed, so that fashion brands are struggling to attract the attention of the public. The more brandings and memes associated with the brand, the more potential sales. Few succeed, but Gucci turns out: the news about the discovery of a new space in Florence has just flown around, how a new reason to think about a fashion house appeared.

Gucci released a capsule collection for the Chinese New Year and dedicated it to dogs. The main characters were two Boston terriers - pets Alessandro Michele, creative director of the brand. Their portraits adorn sixty-three items, including hoodie, voluminous cardigans and, of course, backpacks and bags. The advertising campaign was shot by a long-time collaborator of the brand - a photographer and our favorite Petra Collins.