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"You are from the highest league": Since when is fashion, neckline and ruffles a shame

Popular Instagram blogger, Known for her love of so-called intellectual brands like Céline, Vetements and Maison Margiela, she puts a photo in a tight-fitting red dress from the fitting room. The dress is not so provocative: the neckline is modest, fluffy ruff, which is started up along the hem, covers the knees with a margin. On the feet - red sandals trimmed with feathers to match.

In the comments they write: “The color is very good, but the ruffles are not yours. You are from the highest league,” and even the smiley at the end does not soften the main message. As if ruffles, not minimalistic sex appeal and generally emphasized conventional femininity with dresses on the figure - not for the "big league". As if wearing it all and not being recorded as a simple one can only be done if you have an excuse. “I am going to the theme party” - the excuse is appropriate. "I love neckline and bows without irony, but just like that" - not a ride.

In the case of a blogger, the reason for the dress with ruffles was quite serious: she was really going to the theme party. But the most striking example of the second type of heroine unexpectedly became Salma Hayek - the actress is drawn to the call of her heart for decorativeness and as a result collects collective "phi" in social networks. Francois-Henri Pinault, the wife of the owner of the Kering conglomerate, fell in love with Mikele Gucci from the very first collection. But Internet critics - and from publications of the most diverse formats - did not approve of this love, immediately calling Hayek’s relationship with the brand “the worst fashionable union of the year”. And if in the comments on popular women's sites she still had defenders - with the words “a real hot woman, super!” to “not at all, but Salma is still pretty!”, then in the fashionable part of the Russian facebook the actress was mocked mercilessly. It was given to the figure of Hayek, and the little one-bow, and heels, and berets, and the additional decor, and the shirts stretched on the lush chest.

It is curious that they did not write all those who under the photos from the show Balenciaga in a frenzy screaming about "the homeless on the podium." And those who seem to have been telling the Russian public a long time ago that the goal of the modern catwalk fashion is not “emphasizing the merits” and “hiding the flaws”, that the new femininity is in freedom, and the “bad” and “good” taste are concepts in the current context is blurry. Those who are supposed to recognize stylistic pluralism - but no. At this moment, the “advanced” commentators were no more advanced than those who blame the girls for “ceasing to be feminine” or fantasizing about how the famous fashion designers of the past turn over in their coffins, looking from heaven at Kim Kardashian. Of course, Salma Hayek will never see these unpleasant discussions on Facebook - she hardly cares about someone's thoughts on this. But the argument "came out to the public - should be ready for the ridicule of every part of your body" is still rather dubious.

The 49-year-old Celine Dion, who unexpectedly for all this year became a new fashionable heroine, also got it. At the March couture Fashion Week in Paris, the singer appeared in hoods Vetements with a print from "Titanic" - on the eve of the 20th anniversary of the film, for which she wrote the famous sleazyzhivatelnym soundtrack, the moment was nostalgic and touching in its own way. Very soon, the stylist Lowe Roach, with whom Celine began working on her outings, dressed her in the brightest and bold podium outfits: shining mini dresses, endless boots, colorful costumes, things in prints. And Dion has become increasingly appear on the pages of gloss.

At this point, the tabloids and blogs started writing about Dion’s “strange behavior”, who recently lost her husband and brother, linking her outfits, their cost, and the alleged nervous breakdown: “Is she enjoying a new life or flies off the coils?”, “The old woman has dressed up! old age gone mad. It would be better to write songs! " - Comments of similar content flooded social networks. Celine Dion was even blamed for the fact that the new image was not the personal choice of the singer, but the work of a professional stylist: “They'll get all sorts of things on themselves, just to discuss them!” Although Dion, according to Roach, thought about the changes after seeing photos of Zendai: "At my age I could dress the same way." And dressed.

After each event flooded with celebrities, everyone amicably discusses how boring the carpets are. Almost always you can guess in advance who will be what: someone does not leave the house for a long time in things other than Dior, someone is friends with Nicolas Gheskyer and wears Louis Vuitton, someone does not change Armani, and a group of young actresses recently "signed" on the Miu Miu campaign - so there won't be any surprises here. They discuss eternal and safe options like Elie Saab or Versace, whose designers know how to present the film star in the "right light". Media and bloggers set as an example the chronicles from the carpet tracks of the 90s and even zero, when everyone dressed like a god for the soul, but not boring. Denim total bows, a huge jacket and cocked hat on his head, a dress-swan, something completely unimaginable - everything at a distance seems fresh and beautiful. And at the same time, almost everyone who decided to go today is not a safe way, but original (no, bare dresses are not considered original either), in the evening of the same day they turn into memes.

Did you wear a yellow fluffy Chinese couturier dress? You'll be lush fried eggs skvorchaschey in a pan. Put on a strange hat? You will be a gas burner, on which this fried eggs. Out in a flowered Givenchy dress? All - now you are a sofa. Needless to say, the status of a tasteless "clown" is not for the faint of heart. A meme culture, which is ready to instantly ridicule any manifestation of originality, certainly does not contribute to the fact that someone wants to show this originality.

Fashion, anyway, is closer to the game than to exact science. And if we insist that style is more important than trends, and clothing should please, but not necessarily decorate, why can't we recognize that different people are pleased with different things? Since when do we even have to earn the right to wear fashionable clothes? Of course, the things we choose become a kind of statement. But it happens that people wear the shirt of Raf Simons not because they want to get closer to the "elite of conceptual fashion", but because they like the shirt. A woman in the region of fifty years sometimes goes out in a mini-skirt simply because she loves them, and not because she participates in the social movement. You can wear a plush costume, not having in mind to prove to everyone you meet that you know the meaning of the word "camp" and read Susan Sontag. You can love sequins, rhinestones and ruffles, hire a stylist or do everything yourself. You can be Salma Hayek, and you can be Tilda Swinton, that is, anyone and even yourself - and you can never justify yourself. To love or not to love fashion, to love or not to love to dress up is not a shame.

Cover: Getty images

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