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Editor'S Choice - 2024

Brand: nonoo

Designer: Misha NonaYear of foundation: 2009A place: New York, USASite: nonoony.com

Mark Nonoo was founded in 2009 by Briton Misha Nonu, who now lives in New York. Nonoo specializes primarily in outerwear - coats and jackets, although it produces dresses and leggings. All clothes are sewn from expensive fabrics that Nona buys in Europe, buttons and decor are sewn by hand. A small part of the Nonoo collection can be purchased at an online store that recently opened on the official website of the brand. Sam Nona looks like her clients, ready to pay big money for her work. She by her own example shows how to properly combine the things of her brand. By the way, she does not carry others.

Asking for $ 1,000 for a jacket from a novice designer seems insane, but in America, the Nonoo brand has already found its audience: the constant appearance in Vogue, WWD and Nylon has paid off. And if you remember that correctly tailored jackets have always been considered the pinnacle of tailoring art, then the asking price does not seem so monstrous.

Misha Nona's comment:

“We don’t repeat after someone, we are totally alien to this minimalist style, like-like-Сеline, which is everywhere now. We just try to make beautiful jackets. That's what our brand is about. small ones. And if we make 22 jackets, we make them completely different: when there are three blazers in the designer’s collection, each made of tracing paper, this is not cool.

If you have a beautiful jacket, you don't need anything else: he will speak for all your things at once. Despite the fact that our fabrics are brought from different countries (for example, we order tweed in the same place as Chanel), all Nonoo items are sewn in New York. "

  • Lookbook SS 2010
  • Lookbook FW 2010

Watch the video: Behind the Scenes at NYFW FW 2015 with Misha Nonoo (April 2024).

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