George Rushev, jewelry designer from Ekaterinburg

Russian jewelry brands can be counted on the fingers: 1064 ° Goldsmiths Guild, o-l-o-v-o, Volha come to mind, well, a few more names. Recently, a regiment of good jewelry brands arrived - we learned about George Rushev and his brand name. Over the past year, a designer from Yekaterinburg (by the way, he was born and raised in the closed Novouralsk) created collections for Alena Akhmadullina and Bessarion. The first designers noticed Evelina Khromchenko and Miroslav Duma. Thanks to Khromchenko, he participated in the “Bijou Bazaar” project, and the Duma spoke about George to her fans after a trip to Ekaterinburg to open the corner of Ulyana Sergeenko’s associate.

"My life principle is self-education! After a short study at the faculty of PR and public relations, I became interested in fashion and began to study the history of world houses. Tightened. Without thinking, I went for an interview and became a window dressing designer and show organizer. Time was interesting! I tried myself as a stylist. After working with clothes and seeing the inside of the case, I realized that no matter how good the set was, it would be completed only with accents - accessories. So I decided that I could do my job ",” Em designer about the beginning of a career.

Rushev began in 2008 with a collection of hats for the Yekaterinburg Liberty store. He recalled this time: “I bought materials, was interested in technical questions, read a ton of books. One of them, Fashion Philosophy, taught how to communicate ideas and create things that are relevant now, having studied what was modern decades earlier. So I created the first line and took it to one of the first local concept stores. The demand was huge, we bought it all for two weeks. And it was then that I realized that I could deal with accessories on a professional level. " By the way, two years later, Rushev began working as a stylist - he collaborated with Sobak.ru and Stolnik magazines, and two years later he became the creative director of the Ekaterinburg FW Magazine.

Since then, he has created seven lines of accessories and jewelery, including together with two Russian designers. In the SS 2013 season, Rushev worked with Bessarion. He says: “Getting to know George became very pleasant for me, working with him was an excellent experience, he is a true professional and very clearly maintains style and quality. Our joint decorations were massive, but very feminine. Our tastes and ideas are the same so it was easy for us to work, and the result exceeded expectations. " The following season, FW 2013, Rusheva was waiting for a collaboration with Alena Akhmadullina. "Everything happened by chance. My friend and I went to the Alena Akhmadullina store to pick up her outfit for the evening. Of course, we measured them with jewelry. The manager noticed us. Voila, after a while Alena and I discuss sketches of the new collection and sources of inspiration. Then - two months, and at the same time, the first work for me with jewelers. We assembled a team, started discussing materials, prepared 3D models, spent a lot of effort, visited more than one stone exhibition, but it was worth the result. We met Alena, made minor corrections - and here he is , the result t. "

Georgy | Rushev massive jewelery is made of metal, which is always processed using different techniques, and non-trivial materials like fur, rubber and plastic. The stones are amethysts, garnets, citrines, pyrites and rhodonites. According to the designer, one of his latest finds is stones, similar to miniature Egyptian pyramids, iridescent, like gasoline. They brought him familiar with the Munich exhibition of stones. What is inspired by the decorations? "Anything can be a source of inspiration. I like to meet interesting people, I study ancient nations and their costumes. Usually everything lies on the surface. So, recently I managed to cope with one task by looking at a construction crane with an interlaced construction imitating a DNA chain." To find Rushev’s jewelry in stores, be on the alert: every season it is sold in a new place (for example, “Spring” or Boutique No.7), for which it makes a limited collection, in general, follow Instagram. Now the designer lives between Yekaterinburg and Moscow, but still wants to move to the capital and leave the production at home.