Brand: Dismissed 7

Weekly heading "Brand" tells about the most interesting new fashion designers.

D I S M I S S E D

^{Designer: Alba Brito Bojon}

^{Year of foundation: 2008}

^{A place: Barcelona, Spain}

^{Site: www.dismissed7.com}

The history of the creation of the Spanish brand Dismissed is simple - the artist from Barcelona Alba Brito Beaujon sewed several T-shirts to her friends, after which her acquaintances began to call with a request to make them the same. Quickly realizing that business can be done from this, the girl began to act: first she applied the drawings by hand, and then, after studying books on textile printing, she switched to stencils. The first full-fledged collection under the brand Dismissed was released in June of 2009 - T-shirts with portraits of Terry Richardson, Anna Wintour and Mary-Kate Olsen can still be bought in the online store. In the foreseeable future, Alba Brita Beaujon plans to produce accessories and canvas bags that repeat prints on branded T-shirts.

Alba Brita Bojon: “Dismissed is not a brand about clothes, but about drawings on them. I dedicate to developing prints most of the time, we can say that they are the soul of my little label. I monitor blogs, read magazines, carefully examine people on the streets to understand what designs they might like. Ideas come from everywhere. What surprised me the most was that different prints were popular in different countries. In Britain, the best selling t-shirts were with Karl Lagerfeld, and in Italy, and here, in Barcelona, everyone asks about the drawing with "holy Anna Wintour ". Hardly anyone see It’s possible to answer the question why it’s so. Globalization makes fashion ridiculous, so I still believe in a person’s personal style. "

^{Collection Not Domesticated 2010}

^{Junkie Nation 2009 Collection}