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Editor'S Choice - 2024

Julia Maksimenkova, TAG Heuer Marketing Director

The tuxedo Alexander Terekhov, butterfly from online store, ring from the Indian shopshoes Moschino 

I was looking for an evening dress for a very important event at work, and bought this tuxedo. It seems to me that a tuxedo on a girl is beautiful and ironic, and that is what I appreciate when choosing clothes.

After reading the review of bow ties at Look At Me, I ordered several pieces of different colors and textures at the online store. I really wear them very often.

I bought this ring during a trip to Switzerland in an Indian jewelry store with an unpronounceable name. I even had to call the bank to allow payment by card from abroad.

In these shoes you can take a maximum of two hours, so wear them infrequently.

Trousers Walk of Shame, top Joseph bracelets Hermes, Moschino, no nameespadrilles no name

This top of a series of spontaneous purchases has become one of the main things in my wardrobe. I wear it with pants or a skirt with a high waist.

I always wear bracelets several at a time, and preferably with a watch. The one with the skulls was brought from Bhutan by my yogi friend. It can be worn with a gentle dress, so as not to be too fruit and berry.

Pants Walk of Shame bought in one Moscow showroom because of the picture: no one has remained indifferent to these dogs. I love to combine different prints and sometimes wear these pants with a vest.

Espadrilles no name bought in Tsvetnoy. When shoes are so comfortable, it becomes unimportant whether they are beautiful or not.

Fur jacket and pants Alena akhmadullinaMike Majeshoes SportMaxring Stephen Webster 

I love Russian fashion very much. It is possible to argue a lot that there is no such thing and there is no industry in Russia. But if this is so, then we have a lot of really talented designers. I love Gaidai, Pustovit, Gazinskaya, Terekhova, Gasilina, and about half of my wardrobe are Russian stamps.

This jacket has a magnificent cut, excellent color and a slightly bourgeois look. I often wear it to work.

It would seem that a white T-shirt is the simplest thing in the wardrobe, but for a long time I could not buy the right one. They were either too athletic, or "underwear", or with some unnecessary details. Then I found this one.

This ring is a gift from a husband who knows that all sorts of flowers and roses are not about me.

Sportmax shoes often wear with black tights. I really like how the straps look on the leg.

The dress YASYAbezel Konstantin Gaydayshoes Louis Vuitton, clock Tag Heuer Formula 1 

This dress is a gift from designer Yasi Minochkina, who works in Kiev. Her dresses are removed for the Italian Vogue and worn at the Cannes Film Festival, while Yasya remains a very open and immediate girlfriend. I was looking for a dress for the next “work” party, and a few days before we met with Yasey in Moscow, after which I received a text message: “6:30, Kievsky railway station, Kiev-Moscow train, car 7, go to the conductor” . She arrived at the station, and there it is - my dress.

The feather headband is a gift from Kostya Gaidai. I think that the accessories that Kostya makes are real art. My headband is very laconic, although Kostya can come up with something enchanting if he wants to. To the one who wears his jewelry, you need to remember: if you have feathers on your head, they should not be anywhere else.

Louis Vuitton shoes - a rare case of both beautiful and comfortable shoes. I wear them very often.

I am a real racing fan. I was at many Grand Prix and, I guess, I can say that I know a little about this sport. So thanks to my work and love of racing, I can easily support at least two men's topics: cars and watches.

Dress Vest Alexander TerekhovMike Zaraleggings Calzedonia, ballet shoes Chanel, a bag Sandroring Stephen Webster 

Probably, it would not be worth talking about it in the fashion community, but I don’t like vintage, and I don’t have any vintage stuff. Maybe I just did not find interesting stores, and maybe I just can’t get used to the idea that someone else was wearing my clothes. At the same time, I have things in vintage style, like this dress, which I bought from Terekhov for a sample sale.

I have a whole collection of vests, but I'm still looking for the perfect.

Chanel ballet flats were presented to me by my husband on a tip from my best friend. There are still those days when boys discuss women's shoes. True, in my opinion, it was the only time in my life.

This bag looks like a men's briefcase. Very roomy.

 

Trousers American Retrovest SandroMike Esquire, A bag D&G, Men's Watch Tag Heuer 

This bow is very casual. So I drive out of town or walk with my son in the park. I usually wear a bow blouse or a men's shirt with these trousers. It turns out strictly, but because of the color of the pants is not boring.

I have several such T-shirts, all with funny and sharp quotes. They gave me a beautiful girl Natasha, who works in this edition. I often wear them with jeans and a jacket, and everyone around them tries to read what is written there and smile.

I realized that the purchase of the bag was successful when different people approached me several times in New York and just made a compliment to her. I bought it a long time ago, in Italy. It is made of oilcloth, but it remains durable.

I can talk about watches for a very long time - compare the mechanisms, design and so on. This is my job and passion at the same time. I can discuss this model completely and endlessly - it is my favorite.

Blazer Sandrojeans The Kooplestop Cosring Stephen Webster 

Recently, my extremely fashionable girlfriend and I discussed what we would do when COS comes to Russia and everyone will wear it. Never invented.

This jacket is something between a tuxedo and a casual jacket. I wear it to parties.

I like these Ko Ko jeans with unusual, as if rubberized material. In combination with the full-finger ring, they give the feeling of such a glam-rock-style that I like.

 

Blazer Alexander Terekhov, shirt no name

This jacket can be diluted with the most dull outfit. I wear it with jeans and a black turtleneck. While it is oversized. I hope it will turn out to be taken when this fashion passes.

This vest with bloodied Angelina is a bit more irony in my wardrobe.

Jacket and trousers Sandrotop The Kooples, ballet shoes Chanel, bracelet no name.

These things I bought during the last vacation. It so happened that the charges were 40 minutes, and I forgot half of what I wanted to take. But there was a great reason to update and wardrobe, and cosmetics.

During a vacation in France, I had such a relaxed and romantic mood that I bought a lot of things in pastel colors.

The bracelet bought for a long time on some kind of collapse in East Berlin - there you can find a lot of interesting things for a penny. In general, Berlin is one of my favorite cities: there you meet such a number of non-standard-minded people that you always come from there a little “new”.

I was looking for ballet shoes from the Resort collection in Chanel boutiques around the world. As a result, miraculously found a pair of its size during the festival in Cannes.

Coat Alexander Terekhovcashmere coat shirt Sandrojeans Marc by Marc Jacobs 

I really like jackets, but since putting on outerwear on a jacket is almost impossible, I used to wear them only in the warm season. This coat is my favorite find: it will fit the most voluminous jacket and the thickest sweater. Several times I was photographed in it on the street: it is striking because of the unusual cut.

 

A tailcoat is another favorite item in my wardrobe. We need to look at it from all sides in order to understand what it is and how to wear it - I like these “complicated” things. I bought it, again, in one of the Moscow show rooms. Unfortunately, I do not know the brand.

Jeans bought in New York. There, of course, crazy shopping. When I bought everything I needed, and then everything that was not needed, I found these jeans.

Love this Sandro shirt. I want the fashion for collars not to end.

 

Mike Maje, trousers Sandro 

I bought both things on vacation: these brands are much cheaper in Europe than ours, therefore it is difficult to stop while shopping.

 

Paul & Joe Sister skirt, shirt and bow tie no name

A classic body shirt saved me in many situations. Practical and comfortable.

A bow tie ordered with the same batch in some Russian online store.

Skirt bought in Switzerland. I wear it with shirts and men's shoes.

Bracelet Moschinopendant bike no name

I put on a bracelet with a usual vest or a vest with a floral print. A pendant saw and ordered in the online store. This is already the second summer I am very active in cycling, and I urge everyone to do it - with this pendant as well!

Pendant no name

This is a pendant from the series "Alice in Wonderland," quotes from which I often use in life. I bought it in "Tsvetnoy".

Ring Dior, rings Stephen webster

I almost always wear one big ring - this is one of my main stylistic habits.

J Crew Decoration

J Crew is another brand whose store you want and don’t want to see in Moscow. My friend opened it to me last year in New York. Now, when we go somewhere with her, we agree in advance not to wear the same thing from our favorite store.

PerfumeAmbre NuitDior

I am very faithful when it comes to perfume. If I found what I like, I will not change the smell for at least two or three years, and I will not open the new bottle at the same time as the old one. Different periods of life are associated with a certain smell, now it's Ambre Nuit. I like the fact that these are “French perfumes”, precisely in the sense that our mothers invested in it many years ago, are rare and chic.

Means for hair Wella

If you blow dry your hair, this professional tool protects your hair really cool. And I don't work for Wella.

LinersMake Up Forever 

These felt-tip liners are my super-find: they are extremely comfortable. The girl photographer who shot me for this column turned out to be the same orange color - very bravely!

Business card holderno name 

This business card was brought to me by a friend from New York. I think that work, like clothing, should not be taken too seriously.

Photos: Alexandra Goldman

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