Dear editors, wtf: Vogue recommends injections for 20 year olds
Masha Vorslav
On the cover of the April issue Russian Vogue flaunts takeaway: "Young and early. Beauty injections in 20 years: the revolution continues". Even a person accustomed to journaling topics and intonations stops his gaze (in truth, I feel like a Doge surrounded by lolshto and wtf). Jezebel would have lit a shitstorm on this basis, but still you need to read the article itself.
It starts well: the cosmetologist Jean-Louis Seb, whom you feel sympathy for only because he looks like a living person, discourages a 25-year-old girl from injections of fillers, vitamins and Botox. Then the author of the text introduces the trends: in America, young girls are increasingly turning to invasive methods of self-care - because it is easier to go for an injection every six months than to do masks every week. These are the words of Dr. Brandt, who, unlike Seb, looks like a not-so-living person. Following the chief doctor of the clinic "Vallex M" advises not "to throw at all the needles in a row, but to solve a specific problem."
The magazine treats the word “problem” in an interesting way: the next few paragraphs are devoted to preparations “developed specifically for those who are twenty or thirty years old!”. Namely - fillers, which align the first shallow wrinkles and allow "to refresh lips, but not enlarge." The largest and most well-known manufacturer of fillers, Restylane, is called the trend setter in injections, while the label “fashionable” is not hung dry, with a statement (injection mode is an objectively existing phenomenon), but with intonation that will keep the average reader for a longer time at the two-way advertising of a plastic clinic preceding the article.
No, everything is clear. Stubborn advertisers, caustic carryovers catch on: "beauty injections in 20 are realities of our days" - it is clear whose prayers; "if you deal with them [the first wrinkles] right away, at forty you don’t need to do anything" - well, even with a discount on the necessary almond feed and the usual non-keeping, - oh really? For obvious reasons, editors, without any reverence, relate to injections and plastics. But you also need to think.
Everyone takes it for granted that gloss cultivates a perfect appearance.
Responsibility to the reader is not an empty phrase. Everyone can make a mistake, but if you work in the main glossy magazine, never we must not forget that your words can affect the health of the reader, both physically and mentally (in connection with the influence on the latter, there are a lot of questions in magazines). Okay, everyone takes it for granted that the gloss cultivates a perfect appearance, but read how very young girls are sent to serious procedures in order to solve bloated and contrived problems - dismiss it.
We do not see anything wrong and forbidden in the desire to look good. The prospect of hyaluronic acid injections and even Botox does not cause hysteria in normal people. I like to listen to the stories of a friend who has a father plastic surgeon, and I think in the future I prick myself something in between the eyes, because I frown exactly like my father and anticipate the wrinkles that are not so deep as could be without any intervention. It seems to me that this position reflects an acceptable fork of opinion regarding injections and prolongation of youth. Yes, we can use whatever we want to look and feel good. But only if we ourselves want it. Not a husband, who says that it would be good to pump up lips (where to send such a thing, you guess), not a friend who is trying to find a new fashionable procedure, not a famous magazine. Measure seven times, inject one (or write).