Commercial Break: 5 Super Bowl Inspiring Videos
alexander savina
Even if you are far from college football, you probably know about the Super Bowl - the final game of the US National Football League. This is not only an important sporting, but also a commercial event - every year companies spend millions of dollars on commercials that will show in the pauses of the match. They are trying to make advertising as bright as possible - Bai, a producer of drinks, for example, made Christopher Walken recite the lyrics of 'N Sync, Squarespace made a series of videos about how John Malkovich couldn’t create a domain with his own name, and the Cohen brothers made an advertisement for Mercedes motives of "Easy Rider" with Peter Fonda in the lead role. Other companies, such as Audi, are trying to make their commercials not only entertain, but also carry a social mission or an important thought. We talk about the best of them.
Airbnb about tolerance
The Airbnb commercial has unexpectedly become even more relevant against the backdrop of a tough decree by Donald Trump, who closed the entrance to residents of seven Muslim countries. The company encourages to accept other people and treat them with respect - regardless of their origin, religion and orientation. Last year, Airbnb introduced new measures to combat racism and discrimination faced by tenants trying to rent rooms through Airbnb - and the video continues this idea. CEO Brian Chesky said that over the next five years, Airbnb will provide temporary housing for 100 thousand people: migrants, victims of disasters and all those in need - and donate $ 4 million to the International Rescue Committee.
84 Lumber on the family of migrants
Perhaps the most talked about advertising Super Bowl. Construction company 84 Lumber made a video about the family of Mexican migrants - mothers and daughters who go a long way to the border of Mexico and the United States, but face a wall that was erected by order of Donald Trump. Fox called the ad "too political", so 84 Lumber released only part of the video on television, without telling the story to the end. Watch the video completely offered to the audience on the site Journey84, which initially fell on the number of requests. Now the video is available on YouTube.
Honda about the power of dreams
Honda has revived celebrity school yearbooks. Tina Fey, Robert Redford, Amy Adams, Steve Carrell, Missy Elliott, Stan Lee, Viola Davis and Jimmy Kimmel showed their old photos and gave advice to those who are still at the beginning of their life - and at the same time they laughed at how they looked in their youth .
Ford about not having to give up
Ford released an inspiring video that we all face difficulties (even a cat stuck in a box cannot avoid them), but it’s important not to give up and move on. "From innovation to implementation, people are at the center of everything we do at Ford. We are moving forward so you can do the same thing," they say at the company. Well, let's not give up - just like a cat.
GNC about change
The GNC food additive producer’s video was not broadcast on the Super Bowl itself: according to company representatives, Fox approved the advertisement first, but then rejected it, since GNC products contain substances that are prohibited for use in the American football league. But the video still deserves attention: GNC was dedicated to its heroes, who in spite of everything deal with difficulties: a drummer who lives without one arm, a fireman, a boxer girl, protesters and many others.