The owner of the agency Kiosko Daria Levchenko about favorite outfits
FOR RUBBER "WARDROBE"we take pictures of beautiful, original or strangely dressed people in their favorite things and ask them to tell related stories. This week our heroine is the owner of Kiosko digital agency Daria Levchenko.
In recent years, I began to relate to the wardrobe more rationally: if I used to hunt for new items in online stores and constantly waited for some packages, now my excitement has calmed down a bit. Firstly, in Moscow you can buy almost everything for a long time, and this abundance sometimes makes you nauseated. Secondly, after thirty I began to think on the scale of other figures and expenses, preferring first of all to invest in business and my standard of living, and not my wardrobe. As for shopping, I have only one rule. Some things very quickly lose their relevance, while others become only steeper over the years and linger for a long time in the wardrobe. I try to avoid the former as much as possible and strive for the latter.
I walk a lot and move during the day, so the way I dress should help me and in no way distract. At the same time, it is always important for me to look neat and adequate to the meeting place. I have already found for myself reasonable compromises, which are primarily related to shoes. I always have it very convenient. Bags are important too: most of them are tested for compatibility with my twelve-inch macbook. I really do not like to pay twice, so I prefer to buy one good thing and wear it for a long time, rather than change it every season.
Sheepskin coat Plume, Acne Studios sweater, H & M jeans, Bronx boots
This sheepskin solved the most difficult question of a Russian citizen: how to dress warmly in winter and look good at the same time. I bought it in SVMoscow. I remember choosing the whole shop together - and rightly so: I’m already wearing that season and I don’t see a worthy replacement. With Acne Studios we have a long-time love, it’s not necessary to say anything about these Swedes, they just do their work very well. I bought shoes in the neighboring Porta 9 from my house. Let them never find me in their customer base, but they have a great choice.
Burberry Prorsum jacket, April77 T-shirt, Nudie Jeans jeans, See by Chloé boots, Linda Farrow glasses
The Burberry Prorsum jacket is the jewel of my collection. First, this line no longer exists, and secondly, it is one of those iconic things that remain timeless classics and always look incredibly cool. I bought it in Barcelona many years ago. Even with a 50% discount, she was on the verge of what was permitted for me, but I'm still sure that she was worth every cent (thank God, at the old rate).
T-shirt April77 bought in Singapore. The sly salesman gave it to me as an example, when choosing jeans, eventually she took both jeans and hers. By the way, these are the very jeans. I love NJ very much for a perfect fit and incredible comfort. I bought shoes in Tsvetnoy. It is unfortunate that they are now changing the entire fourth floor, before there was always a very interesting purchase. The most expensive glasses in my collection are a gift of close friends. These are limited gold-plated Linda Farrow, which came complete with a huge bear-piggy bank. The bear now decorates the interior of the gastrobist of Boyfriend Black Code, and the glasses - me.
Sweater & Other Stories, Nudie Jeans Jeans, Christian Louboutin Shoes
When I first saw this sweater, I immediately wanted to wrap myself stronger in it. It is as soft and tender to the touch as it looks. The only drawback is typical for angora: all oncoming people are doomed to overgrow with fluff.
Before Kiosko, I worked as the director of an online store Aizel.ru, and it was then, thanks to the infectious love of my colleagues, that my collection of heeled shoes began. Most of it is occupied by those shoes with a red sole. This pair is one of the most versatile and convenient.
Bats jacket, Topshop pants, Jacquemus shirt, Amelie Pichard shoes
Absolutely no interest in domestic designers. One of the few items in my wardrobe made by compatriots is the Bats jacket. The point here is not even that this is a brand of my very old friend Masha Kalashnikova, just once, wearing this jacket for shooting, I did not want to take it off anymore. In the end, I bought it: she has the perfect cut and fit, and the pockets are arranged so that you no longer need to carry a bag.
Jacquemus brand designer accidentally found in instagrame a couple of years ago and immediately became his fan. I like his game with geometry and styles, he has a great sense of humor. White shirt is often associated with a boring dress code, and with such a spectacular flower and an unusual belt, she looks elegant and laconic at the same time. I bought shoes in KM20, and almost immediately the label was erased from them. Drops of white paint - a brilliant move, and the shoes are very soft and perfect for long walks.
Topshop pants, Jacquemus shirt, J.Crew shoes, Marc by Marc Jacobs bag
Another Jacquemus shirt is one of those that will universally fit into any image: you can wear it with a strict suit, and throw it in the morning to get to the coffee machine. For some unknown reason, she always brings me luck, so I can often be seen in her at strategic meetings. Topshop pants are always good for me, so I have a few pairs. The brand J.Crew, still undervalued in Russia, attracts me with a reasonable price-quality ratio. In addition to stunning shirts, he also makes great shoes at affordable prices.
Uniqlo turtleneck, Fred Perry Richard Nicoll skirt, Bronx boots, Alexander Wang bag
It has long been convinced that Uniqlo do some of the best basic things. When I need a T-shirt, T-shirt or turtleneck, I always go there and find models of excellent quality at an adequate price. Woolen and very warm skirt bought in London in the flagship boutique Fred Perry. It was one of their most beautiful collaborations, and I am very glad that I was lucky to become the owner of its part. This is one of those things that you fit only with a specific weight. I have not been weighed for several years now, it is enough for me to try on this skirt - and it immediately becomes clear if it is time to start squatting.
NASA T-shirt, Nudie Jeans jeans, Saucony sneakers, Marc by Marc Jacobs backpack
My boyfriend and I are interested in space and astronomy. By happy coincidence, the mother of one of my employee works at the MCC and regularly travels to NASA. There she took us branded T-shirts, which we simply adore. Continuing the theme of space, I will tell you about the Saucony, which the young man gave me for the New Year with the words: "These guys in the 60s made shoes for NASA astronauts." I admit, these are my most comfortable sneakers, thinking about the second pair.
As it has already become clear, I am very happy when I buy a quality item of a famous brand, which for a long time becomes my true friend. So, I am once again convinced that the high price is often justified by the service life. This backpack became my real ally: I bought it two years ago before a long trip to Asia. He survived all eleven flights over the course of two months in "how much will fit here?". I still take him on trips with him, and he still looks like new.
Topshop skirt and top, Charles & Keith sandals, Maje bag
This image reminds me of the coolest evenings of this summer. I really like the flying cut of the skirt: this is the case when you are one hundred percent sure that all eyes are turned in your direction. Sandals bought in Kuala Lumpur. I wonder why no one has thought of bringing this amazing brand to Russia - they have incredibly beautiful models of shoes and bags in the style of COS and & Other Stories, which are much cheaper. One of the most comfortable couples in my wardrobe in which you can dance all night without fear. I accidentally bought the bag in Tsvetnoy on the eve of my vacation, and as a result I didn’t part with it all summer: the perfect size in case you take only your phone with you, lip gloss and a couple of little things.
Dress Whistles, Topshop Sandals
I don’t know what the secret is, but the Whistles dresses seem to be sewn according to my standards. This is one of my favorite dresses, because you can wear it absolutely for any reason and always look appropriate and neat. Sandals have become the main purchase of last summer, because they can turn any image into a bright and festive one. When I put them on, my gait even changes. Unconditional plus - practicality: they stood the dance perfectly well.
Shirt & Other Stories, Nudie Jeans jeans, Amelie Pichard boots, Alexander Wang bag
Each person has a category of things more extensive than others. I have this shirt. In some parallel universe, I could be the queen of shirts, so many of them I have: silk, cotton, denim, men - I really love them. In addition to the classics of Ralph Lauren, I am particularly impressed with & Other Stories, because their silk masterpieces will often give odds to many premium brands, especially in terms of prints and cut. This shirt of unusual marbled color looks exceptionally gentle and airy. Another pleasant proof that you can find things of amazing beauty in the mass market. The bag has become one of the favorites for exploring the city, it is spacious and comfortable, but at the same time compact.
Grandma's brooch, jewelry
In 2009, my grandmother, who was a very close friend to me, did not become. For seven years now, on the birthdays, the grandfather gives me and my sister decorations from the collection she left. He and his grandfather lived all their lives together, and most often these are grandfather's gifts, which he brought from his frequent business trips around the world. Sometimes he tells me the stories of things, and I am pleased that for so many years he has been giving my sister and I the opportunity to feel the invisible presence of a loved one around.
I am absolutely indifferent to jewelry and jewelry. I wear the same set every day: earrings with crystals of an unknown brand, pendant and bracelet Tiffany & Co. Each of these things is dear to my heart: earrings are a reason to think every morning about the father who presented them, the bracelet the gift of a loved one, the pendant is my own purchase for one of the fees and a reminder that I can achieve everything on my own.
Points Sunday Somewhere, Wood Wood, Jimmy Fairly
I have a lot of sunglasses: I constantly lose them, break them, scratch them, so with a clear conscience I buy for the future. I have two favorite brands with a great model lineup that are not widely known in Russia: Sunday Somewhere and Jimmy Fairly. The second is especially recommended for those who are looking for a cool frame for glasses with diopters.