Trends and analytics: What awaits fashion in the future?
Fashion industry - the most complex mechanismworking by its own rules. We try to follow everything that happens in it: why minimalism ordered to live long, what is the phenomenon of Russia's main pride - Gosha Rubchinsky - and how sex, in advertising and on the catwalk, stopped “selling”. We offer to get acquainted with our main materials that will help to form an opinion on the modern fashionable agenda, even to those who are far from it now.
Model Agencies vs. Standards
Troll attacks on the Internet have to respond even to models like Gigi Hadid because of its supposedly "atypical" forms. What to say about Russia, where the requirements for model appearance have always been particularly strict. We talked with three creators of non-standard modeling agencies and asked them about beauty, attitude towards criticism and goals.
Gosha Rubchinskiy: Why "there" love him more than "here"
For years, Gosh Rubchinsky has successfully translated the culture of Russian youth to the whole world. The world is reciprocating with him: for a couple of years Rubchinsky and his team secured the patronage of the giant Comme des Garçons, a contract with adidas, participation in international fashion weeks and constant, more often - admired, attention of the Western press.
Fashion Future: Who Predicts Fashion Trends
To a person who is not familiar with the mechanisms of the fashion industry, it may seem that the formation of trends is the result of the action of the general unconscious. The return of one or another fashionable decade, the popularity of a certain color (and sometimes even a particular hue), the actual cut is the merit of the work of not only the designer departments of the brands, but also the people who are called trend-hunters.
How the East dressed us in "modest clothes"
Consumption for "new Muslims" remains part of the identity. They want to buy not just symbols of luxury or beautiful things with recognizable logos, but products that match their beliefs, "when they are confident that they will help them become better Muslims." And fashion brands are actively involved in this game.
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How optimism and well-being returned to fashion
Today, we again and again hear about returning not just by 1980, not zero, but the list of the top trends of the next season includes velvet, jacquard along with voluminous shoulders, sequins and colored fur. In part, everything can be reduced to the fact that people are just tired of the snob's minimalism. But, of course, it's not just that.
What you need to know about the Ukrainian fashion
In the last couple of years, there have been more foreign publications devoted to Ukrainian designers - and it doesn’t matter whether they were published in daring Dazed and Vice or reserved by the Financial Times and the New York Times. The headings were the most diverse - to become a reason.
Where is men's fashion
People of different ages now appear on the stage and in advertising campaigns, in stores there are clothes that it is difficult to say, whether it is “male” or “female”, and luxury brands are trying to adapt to the needs of young people, attracting street brands to collaborations. Following the results of men's shows, we decided to talk to the experts in order to get an inside view and to understand what these changes mean for fashion in general.
Why sex doesn't sell anymore
The advertising rate has changed - largely because buyers have changed. They stopped paying attention to sex - now it’s rather a pleasant addition to other everyday worries.
What happens to the neckline
Over the past ten years, big breasts as the personification of exemplary femininity and a mandatory attribute of beauty have been promoted so desperately that at some point we just wanted to see something new.
Why pseudo-activism is better than not
The March cover of Vogue US has appeared on the Internet. She has seven models in black turtlenecks. Anna Wintour invited for the filming of girls with a different cut eyes, different skin tones and different build (in the company you can see the plus-size model Ashley Graham). Still, this cover blew up the Internet - many called it hypocritical.
How street style is no longer independent
As street-style gained popularity, everything changed. Glossy and not-so editions understood that photos of fashionistas are a great way to make traffic. It became interesting for everyone to see what “ordinary” people wear, not celebrity, over which the team of professional stylists conjures.
Cover: KM20