What do we expect from fashion in 2014
We recently listed 20 main fashion events of 2013: from permutations in Louis Vuitton to the success of Andrei Artyomov and Tigran Avetisyan in the West. It's time to think about 2014 In this material - 10 heroes and phenomena that will be discussed in the next 12 months.
Trend:
The death of minimalism and the resurgence of maximalism
Judging by the new collections of the French Céline and Dior, the fashion finally goes away from minimalism, which means that the collections of the mass market seem to be ending soon with a copy of Faylo and Simons. What will happen next - we find out in the next two months. It is already obvious that maximalism is returning: look at the latest men's shows, where everyone has moved away from monochrome and laconism, from Albert Elbaz to Ricardo Tishi. And this is just a man’s rather conservative fashion. It remains to wait for February and shows of women's collections.
Revival:
Jean patou
In 2014, it is planned to restart the French brand Jean Patou, especially beloved by customers from America. The legendary fashion house, founded by Jean Patou in the 1920s, stopped producing clothing 25 years ago after Christian Lacroix left the creative director’s chair to found his own House. Since then, the brand has limited the release of perfume. Now it remains to be wondered who will become the designer Jean Patou: earlier Karl Lagerfeld also directed the brand. The main thing is to choose the right candidate, and then the House may become no less popular than Carven after the recent reincarnation.
New favorite fashion:
Lupita Nyong'o
The star of "12 years of slavery" Lupita Nyongo falls in the ratings of the most well-dressed girls for six months in a row. She wears progressive designers like Giles and Rodarte and is already shooting for Miu Miu's advertising campaign and Dazed & Confused cover. We are sure that soon Nyongo will become the heroine of Vogue's cover-story, and will also receive a larger advertising contract, for example, with Prada.
Cooperation:
Designers and brands of sports sneakers
The fact that sneakers just can not be ignored, prove the couture shows Dior and Chanel. And 2014 begins with a series of joint collections of fashion designers and sports brands. For example, now Rick Owens’s line for adidas has appeared in stores (in Russia, look for it in Wood Wood’s corner in Tsvetnoy), while Ricardo Tishi in the meantime comes up with shoe models for Nike after his colleague Raf Simons.
Return:
Kate Moss for Topshop
Kate Moss and Topshop decided to resume their successful collaboration. A new collection of models should be released in April 2014. She will be the 15th in a row in the popular Kate Moss line for Topshop. The model and owner of the mass market giant Sir Philip Green ended the business relationship in 2010. Then there were rumors that the collaboration with Moss was interrupted to give way to the young heiress of the Topshop empire Chloe Green, who immediately took the place of a guest designer.
Change of world view:
Fashion bloggers
Fashion Week in New York reduces the number of bloggers who can attend her shows by 20%. This decision seems to be supposed to negate the very fashionable circus that is going on around Fashion Weeks, but as fashion blogger Renata Certo-Ware writes, there will be no sense from this. According to Tserto-Ware, bloggers are the only independent voices of the modern fashion industry, and you shouldn’t complain about them: designers themselves call on the show. You can argue for a long time, but it is better to follow the development of events. On the one hand, the key bloggers, one way or another, will not leave the front ranks, on the other - perhaps the brands will still be more careful when choosing guests.
Rebranding:
Jeremy Scott at Moschino
In 2013, Moschino celebrated its 30th anniversary and changed its creative director. American brand designer Jeremy Scott, who will show his first collection for the House of Franco Moschino in February 2014, became the new director of the brand. Recall that the brand leaves Italian Rosella Yardini, who headed it with the death of the founder in 1994. There is either a pan or lost: both Moschino and Scott have such a charismatic vision that their synergy will result in either the most ironic and ridiculous brand of modernity, or an absolutely opposite story.
region:
New wave of designers in Italy
Italy is in crisis, affecting the fashion business of the country. Judging by the reviews of 12 male fashion experts at Business of Fashion, Italian brands are becoming more commercial, and this is evident from their fall-winter show in January. What can be said about the fact that the Italian fashion scene almost does not release new names. But it seems that now a renaissance is beginning in the country: Massimo Giorgetti, Umit Benan (although he was born in Turkey, but based in Italy — although he may move to Paris) and Fausto Pulizi come to the fore.
screen versions:
Two films about Yves Saint Laurent
In February, Jalil Lespert’s Yves Saint Laurent film is released in Russia, in which the rising star of French cinema Pierre Nini plays the role of designer. The picture will tell about the moment of glory couturier. In the summer, the premiere of the film "Saint-Laurent" will take place, where Gaspard Ulliel, already known to everyone, will transform into a designer. We are waiting for numerous articles about who played the designer better.
Exhibition:
A retrospective of Dries van Noten
March 1 at the Paris Museum of Applied Art opens an exhibition of the main participant "Antwerp Six" Dries van Noten. His clothes from the collections of the last 30 years of work will be complemented by objects of art from Asia and Africa and paintings by Mark Rothko. For the exhibition is responsible curator Pamela Golbin, who arranged the retrospectives of Marc Jacobs in Louis Vuitton and Valentino, so that her success is not in doubt.